Performance Marketing Specialist (Delhi)

Performance Marketing Specialist (Delhi)

16 Aug
|
InnovXpert- A Digital Marketing and Tech Development Agency
|
Delhi

16 Aug

InnovXpert- A Digital Marketing and Tech Development Agency

Delhi

Location: Noida, Sector 127 (On-site) Employment Type: Full-time · 5 days a week Experience: 5–6 years Function: Paid Media / Performance Marketing

About InnovXpertInnovXpert is a fast-growing digital and AI marketing agency based in Noida. We manage social media, SEO, paid media, website development, branding, and content for a diverse portfolio of brands across media, D2C, manufacturing, F&B;, and more — including names like Outlook, Apollo Pipes, REALIST, Veyara Roots, and Arvaaya Foods. We're a numbers-first team that treats every rupee of ad spend as an investment, and we're looking for someone who thinks the same way.

The RoleWe're hiring a Performance Marketing Manager to own and scale paid campaigns across our client roster. This is a hands-on, results-driven role for someone who lives and breathes ROAS, CAC, CTR, and conversion rates — and who is equally confident building a strategy in a spreadsheet and presenting it across the table to a client. You'll be the go-to expert for paid growth, from planning and execution to reporting and optimization.

Key Responsibilities

- Plan, build, launch, and optimize paid campaigns across Google Ads (Search, Display, Shopping, YouTube, PMax) and Meta Ads (Facebook & Instagram).
- Own campaign performance end-to-end — budgets, bidding, targeting, creatives, landing pages, and A/B testing — against clear KPIs (ROAS, CPA, CTR, conversion rate).
- Manage and scale spend across multiple client accounts spanning different industries, without letting quality or attention slip.
- Track, analyze, and interpret performance data; turn numbers into transparent insights and actionable next steps.
- Build and present campaign strategies, performance reports, and recommendations directly to clients with clarity and confidence.




- Set up and maintain tracking and measurement infrastructure (GA4, Meta Pixel, conversion tracking, UTMs).
- Stay ahead of platform updates, ad formats, and industry best practices to keep our clients competitive.
- Collaborate with in-house creative, content, and account teams to keep campaigns sharp and on-brand.

What We're Looking For
- 5–6 years of hands-on performance marketing experience, ideally in an agency or managing multiple brands.
- Expert-level command of Google Ads and Meta Ads — you can build, diagnose, and scale campaigns without hand-holding.
- Strong analytical mindset — genuinely comfortable with numbers, dashboards, and data-driven decision-making.
- Excellent communication and presentation skills, with the confidence to lead client conversations and defend a strategy with data.
- Solid understanding of the full funnel — from awareness to conversion and retention.
- Working knowledge of analytics and tracking tools (GA4, Meta Business Suite, Google Tag Manager).
- Organized, ownership-driven, and able to juggle multiple accounts and deadlines.

Added Advantage
- Experience running marketplace ads (Amazon Ads, Flipkart, and similar platforms).
- Exposure to D2C / e-commerce brands and Shopify-based businesses.
- Experience with conversion rate optimization and landing page testing.

Why Join InnovXpert
- Work on a varied, high-quality client portfolio across multiple industries.
- Real ownership and a direct line to leadership — your work and your numbers are visible and valued.
- A performance-first culture where results speak louder than titles.
- Room to grow as the agency grows.

Details
- Location: InnovXpert Office, Sector 127, Noida (on-site, no remote/hybrid).
- Schedule: Full-time, 5 days a week.
- Compensation: Competitive, based on experience and qualifications.

📌 Performance Marketing Specialist (Delhi)
🏢 InnovXpert- A Digital Marketing and Tech Development Agency
📍 Delhi

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