About The Company Ace Of Estates is a leading real estate marketing and digital advertising firm dedicated to transforming the way property developers and real estate agencies connect with prospective clients. With a strong focus on innovative marketing strategies and data-driven campaigns, we aim to deliver high-quality leads that convert into successful sales.

Our team comprises experienced professionals committed to excellence, creativity, and results-driven solutions. Serving clients across Mumbai and beyond, Ace Of Estates prides itself on leveraging the latest digital tools and platforms to maximize visibility, engagement, and ROI for our partners.

About The Role We are seeking a highly motivated and performance-driven Lead Generation Specialist to join our dynamic team. In this role, you will be responsible for managing and optimizing lead generation campaigns primarily across Meta (Facebook & Instagram) and Google Ads platforms.

The ideal candidate will have a proven track record in executing successful paid advertising campaigns that generate high-quality leads with a strong return on investment. You will work closely with creative, content, and analytics teams to develop strategies that attract targeted audiences, optimize campaign performance, and continuously improve lead quality and conversion rates. This position offers an exciting opportunity to contribute directly to the growth of our clients' real estate projects through creative digital marketing solutions.

Qualifications The ideal candidate should possess a minimum of 1 year of hands-on experience in managing Meta Ads and Google Ads campaigns. Demonstrable success in lead generation through paid advertising is essential, along with a solid understanding of performance marketing principles,



audience targeting, retargeting, and campaign optimization techniques.

Strong analytical skills and a data-driven mindset are crucial for interpreting campaign metrics and making informed decisions. The ability to manage multiple campaigns simultaneously within allocated budgets is required.

Experience in real estate lead generation will be considered a significant advantage. Candidates must be proactive, detail-oriented, and possess excellent communication skills to collaborate effectively with cross-functional teams.

Responsibilities

- Plan, execute, and optimize lead generation campaigns across Meta Ads and Google Ads platforms to ensure maximum reach and engagement.
- Develop tailored campaign strategies based on project specifics, target audience demographics, geographic locations, and budget constraints.
- Set up and manage campaigns, including audience segmentation, ad creatives, targeting parameters, bidding strategies, and budget allocation.
- Monitor key performance indicators such as cost per lead (CPL), cost per acquisition (CPA), click-through rate (CTR), conversion rates, and overall campaign ROI.
- Identify opportunities to reduce costs while enhancing lead quality through continuous testing and optimization.
- Collaborate with creative and content teams to develop compelling ad creatives and persuasive copy that resonate with target audiences.




- Analyze campaign data regularly and generate actionable insights to improve ongoing and future campaigns.
- Conduct A/B testing of various elements including audiences, ad creatives, messaging, and landing pages to identify the most effective strategies.
- Track leads through the sales funnel and optimize campaigns based on lead quality and conversion performance.
- Stay updated with the latest industry trends, tools, and best practices across Meta and Google Ads to ensure campaign effectiveness and competitiveness.

Benefits At Ace Of Estates, we believe in supporting our team members with a comprehensive benefits package that fosters professional growth and personal well-being. We offer competitive salary packages aligned with industry standards, along with performance-based incentives. Our employees enjoy a dynamic work environment that encourages innovation, collaboration, and continuous learning. We provide opportunities for career advancement through training and skill development programs. Additionally, our team members benefit from flexible work arrangements, health insurance coverage, and a supportive organizational culture that values diversity and inclusion.

Equal Opportunity

Ace Of Estates is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees are valued and respected. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other characteristic protected by law. We believe that a diverse team enhances our creativity and effectiveness, and we actively encourage applications from individuals of all backgrounds and experiences.

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