Company Description Prachar Craft is a growth-focused marketing partner dedicated to helping businesses achieve measurable results through innovative strategies and sales excellence. Based in Bengaluru, the company provides integrated marketing solutions spanning content, brand management, and digital marketing, including SEO, PPC, and social media campaigns.

Prachar

Craft designs customized growth plans and targeted sales enhancement programs to unlock current opportunities and maximize revenue for clients. The organization emphasizes long-term partnerships built on trust, transparency, and clear performance outcomes. Team members are encouraged to contribute to rational strategies that deliver real value and support trusted, sustainable growth for diverse businesses.

Role Description The Performance Marketing Specialist is a full-time, on-site role based in Bengaluru. In this position, the specialist plans, executes, and optimizes data-driven digital campaigns across channels such as search, social, and display to drive qualified traffic, leads, and revenue.

Day-to-day responsibilities include analyzing performance metrics, conducting A/B tests, refining audience targeting, and managing budgets to achieve campaign ROI goals. The specialist collaborates closely with marketing, sales,



and content teams to align performance campaigns with broader marketing strategies and business objectives. The role also involves preparing regular performance reports, identifying growth opportunities, and recommending improvements to enhance overall campaign effectiveness.

Qualifications

- Candidates should possess strong Marketing Strategy and Market Research skills to design data-backed performance campaigns.
- Candidates should possess solid Communication and Customer Service skills to coordinate with internal stakeholders and support client needs.
- Candidates should possess Sales-related skills to align marketing efforts with revenue targets and conversion goals.
- Candidates should possess a good understanding of digital marketing channels, including SEO, PPC, social media advertising, and analytics tools.
- Relevant qualifications may include a degree in Marketing, Business, or a related field, along with experience in performance marketing or digital advertising.
- Additional beneficial skills include proficiency in campaign management platforms, data analysis tools, and the ability to work collaboratively in a fast-paced environment.

📌 Performance marketing specialist (Bengaluru)
🏢 Prachar craft
📍 Bengaluru