About GLLORA

GLLORA is a growing Indian Demi-Premium Jewellery brand focused on up-to-date, minimal and affordable-luxury jewellery. We are building a strong in-house Performance & Growth team to scale our D2C business from approximately ₹20L/month towards ₹1Cr+ monthly revenue.

About the Role

We are looking for a hands-on Performance Marketing Manager who can take ownership of customer acquisition, paid media, Shopify growth, CRO, creative testing and revenue scaling.

This is not a campaign-execution-only role. We are looking for someone who understands the complete D2C growth funnel:

Traffic → Creative → Product → Shopify → Conversion → CAC → ROAS → Revenue

Key Responsibilities

- Plan, launch, manage and scale Meta & Google Ads.
- Own customer acquisition and paid-media-driven revenue growth.
- Develop prospecting, retargeting and remarketing strategies.
- Manage advertising budgets and optimize spends based on CAC, ROAS and profitability.
- Develop monthly and quarterly performance marketing strategies.
- Manage and optimize Shopify website performance.
- Analyze the complete funnel: Landing Page → Product Page → Add to Cart → Checkout → Purchase.
- Drive CRO, landing-page and product-page optimization.
- Improve CVR, AOV, Add-to-Cart Rate and Purchase Conversion Rate.
- Develop and manage a continuous creative testing strategy.
- Identify winning hooks, formats, messaging and product angles.
- Analyze CAC, ROAS, AOV, CVR, CPA and profitability.
- Manage Meta Pixel, Conversion API (CAPI), GA4 and Google Tag Manager.
- Identify whether performance issues are related to ads, audience, creative, product, website or checkout.
- Work closely with the creative and website teams to improve performance.
- Prepare weekly and monthly performance reports with actionable insights.





Marketplace Marketing – Add-On

Experience with Amazon Ads, Flipkart Ads/PLA and Myntra Ads will be an advantage.

Marketplace marketing is a secondary responsibility. Strong Jewellery D2C Performance Marketing + Meta + Google + Shopify experience will be given higher priority.

Industry Experience – Mandatory

We are specifically looking for candidates with relevant Jewellery Industry experience.

Preferred background

- Jewellery / Demi-Premium Jewellery
- Gold-Plated Jewellery
- Fashion Jewellery
- Jewellery D2C / E-commerce brands

Jewellery industry experience is mandatory.

Required Skills

- 5+ years of relevant Performance Marketing experience
- Jewellery industry experience
- D2C / E-commerce experience
- Meta Ads & Google Ads
- Shopify
- Conversion Rate Optimization (CRO)
- Customer Acquisition
- Campaign Scaling
- CAC / ROAS / CPA analysis
- AOV / CVR optimization
- Creative Testing
- GA4 & Google Tag Manager
- Meta Pixel & Conversion API (CAPI)
- Excel / Google Sheets
- Strong analytical and problem-solving skills

What We Are Looking For

We are looking for someone who has personally managed and scaled performance campaigns, not someone with only theoretical knowledge.

The candidate should be able to demonstrate:

- Actual monthly advertising spend personally managed
- Revenue generated or influenced
- CAC and ROAS achieved
- Examples of successfully scaling campaigns
- Creative testing methodology
- Shopify / CRO improvements
- A real example where they personally improved business performance

Location: Pune, Maharashtra

Work Mode: On-site

Employment Type: Full-time

Experience: 5+ Years

CTC: Up to ₹10 LPA

We are looking for a performance marketer who can take genuine ownership of GLLORA’s growth journey and help scale the business from approximately ₹20L/month towards ₹1Cr+ monthly revenue.

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