We're Hiring: Performance Marketing Manager

Location: Remote

Type: Freelance

Availability: Immediate

About Us

BeginBird is a next-gen play brand creating imaginative, hands-on learning experiences for kids. We’re blending educational toys, creative content and playful storytelling. We’re growing rapid and looking for a Performance Marketer / Meta Ads Manager who can take complete ownership of our Meta growth and help us scale revenue profitably.

What You'll Own

We’re looking for a proactive Performance Marketing Manager who can own the Meta Ads function end-to-end, from campaign strategy and execution to revenue, ROAS and continuous growth. You will work closely with the founders and be responsible for making Meta a stronger and more scalable revenue channel for BeginBird.

Key Responsibilities

- Own Meta Ads performance and revenue end-to-end
- Plan, launch and optimize Meta campaigns across acquisition, retargeting and remarketing
- Develop and execute strategies to improve ROAS, CAC and overall revenue
- Continuously test audiences, creatives, campaign structures, offers and messaging
- Identify underperforming campaigns and troubleshoot issues proactively




- Work closely with the creative team to identify winning creatives and develop new creative directions based on performance data
- Analyze campaign performance and identify opportunities for scaling
- Monitor key metrics including ROAS, CAC, CPM, CTR, CPC, CVR and revenue
- Develop weekly/monthly performance reports and clearly communicate key insights and actions
- Work closely with the founders on growth strategy, budgets, promotions and overall business performance
- Take ownership of month-on-month improvement in Meta-driven revenue and efficiency
- Stay updated with Meta Ads platform changes, best practices and new growth opportunities

What We're Looking For

- Proven experience managing Meta Ads for a e-commerce brands
- Strong understanding of Ads Manager, campaign structures, audience targeting, retargeting & scaling, ROAS, CAC, attribution and unit economics
- Ability to independently identify problems, develop hypotheses, test solutions and implement improvements
- Comfortable working directly with founders and taking complete ownership of outcomes
- Bonus: Experience with parenting, toys, kids' lifestyle or other consumer brands

📌 Performance Marketing Manager (India)
🏢 BeginBird
📍 India