: Performance Marketing & Lead Generation Specialist

Company: Impeck Telecoms OPC Pvt. Ltd.

Experience: 3+ Years

Employment Type: Full time

Shift: US Shift — 8:00 PM to 5:00 AM

Website: https://impecktelecoms.com/

About the Company

Impeck Telecoms OPC Pvt. Ltd. provides IT services, digital marketing, and customized lead generation solutions. We help businesses attract qualified prospects, improve conversions, and achieve sustainable growth through data-driven strategies.

Job Summary

We are looking for an experienced Performance Marketing & Lead Generation Specialist with proven expertise in generating quality B2B and B2C leads for the USA and Indian markets.

The candidate will be responsible for planning, executing, optimizing, and scaling paid campaigns across Meta Ads, Google Ads, Microsoft Advertising, and other lead generation channels.

Key Responsibilities

Generating qualified B2B & B2C leads (USA & India)

Managing campaigns across Meta, Google, Bing & LinkedIn Ads

Driving performance through Google Search, Display, YouTube & remarketing

Optimizing KPIs (CTR, CPC, CPL, CPA, ROAS) and scaling profitable campaigns

Implementing GA4, GTM, Meta Pixel & conversion tracking

Aligning with sales teams to improve lead quality & conversions

Required Skills





3+ years of experience in performance marketing and lead generation.

Strong expertise in Google Ads, Meta Ads, and Microsoft/Bing Ads.

Experience generating leads for USA and Indian markets.

Strong knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.

Understanding of marketing funnels, CRM systems, landing-page optimization, and attribution.

Experience with keyword research, audience targeting, remarketing, and A/B testing.

Strong knowledge of Excel or Google Sheets.

Excellent analytical, communication, and reporting skills.

Willingness to work the US shift from 8:00 PM to 5:00 AM.

Preferred Qualifications

Google Ads or Meta Blueprint certification.

Experience working with international clients.

Knowledge of LinkedIn Ads, SEO, email marketing, Looker Studio, and automation tools.

Experience with telecom, healthcare, finance, education, or IT service campaigns is an advantage.

Success Metrics

Consistent generation of qualified leads

Reduced cost per lead and acquisition

Improved conversion rates and ROAS

Higher lead-to-customer conversion ratio

Accurate campaign tracking and reporting

📌 Performance Marketing & Lead Generation Specialist (Bengaluru)
🏢 Impeck Telecoms Opc
📍 Bengaluru