Key Responsibilities

- Plan, execute, and optimise paid campaigns across Meta and Google Ads.
- Monitor campaign performance and key metrics such as CPC, CTR, CPL, CPA, and ROAS.
- Conduct audience research, targeting, retargeting, and A/B testing.
- Analyse campaign data and identify opportunities for optimisation and growth.
- Prepare performance reports and provide actionable insights.
- Coordinate with creative and content teams to develop performance-driven ad creatives.
- Conduct competitor and market research to improve campaign strategies.
- Assist in tracking conversions, pixels, UTM parameters, and campaign analytics.
- Stay updated with the latest trends, tools, and best practices in performance marketing.

About Company: Social Pill is an award-winning digital advertising agency based in Andheri West, Mumbai. We help businesses stay ahead with AI-powered solutions and Answer Engine Optimization (AEO), ensuring brands are discovered across AI-driven search platforms.

📌 Performance Marketing Executive in Mumbai
🏢 Social Pill
📍 Mumbai