Performance Marketer Experience: 3+ Years Role Type: Full-time About the Role

We are looking for a results-driven Performance Marketer with strong expertise in paid advertising and data-driven marketing strategies. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across multiple digital platforms to drive leads, conversions, and ROI.

Required Skills & Qualifications

- 3+ years of hands-on experience in performance marketing or paid media roles.
- Strong expertise in Google Ads and Meta Ads.
- Solid understanding of funnels, conversion tracking, and attribution.
- Data-driven mindset with strong analytical and problem-solving skills.
- Experience in lead generation and/or e-commerce campaigns (preferred).
- Excellent communication and reporting skills.

Key Responsibilities (KRAs) Paid Advertising & Campaign Management

- Plan, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)

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- Manage end-to-end campaign lifecycle including budgeting, targeting, bidding, creatives, and scaling.
- Drive performance-focused outcomes such as leads, sales, conversions, CPA, ROAS, and ROI .

Social Media Advertising

- Create and manage high-performing social media ad campaigns across Meta platforms.




- Work closely with the creative team to develop compelling ad copies, creatives, and A/B tests.
- Optimize audiences, placements, and creatives based on performance insights.

Performance Optimization & Analytics

- Continuously monitor campaign performance and optimize for maximum efficiency.
- Track and analyze KPIs such as CTR, CPC, CPL, CPA, conversion rate, and ROAS .

- Use tools like Google Analytics, Meta Business Manager, Google Tag Manager , and tracking pixels.

Budget & ROI Management

- Efficiently manage daily, monthly, and quarterly ad budgets.
- Ensure optimal utilization of ad spend with a solid focus on ROI and growth.

- Identify scaling opportunities while maintaining cost efficiency.

Reporting & Insights

- Prepare detailed performance reports and dashboards.
- Share actionable insights and recommendations with stakeholders.

- Conduct competitor analysis and market research to improve campaign strategies.

Collaboration & Strategy

- Coordinate with internal teams (design, content, sales) to align marketing objectives.

- Stay updated with the latest trends, ad policies, and algorithm changes.
- Proactively suggest new ideas, funnels, and growth strategies.

📌 Performance Marketer (Kolkata)
🏢 ZAN Services
📍 Kolkata