About Us:

The Gen Academy is at the forefront of Artificial Intelligence education, dedicated to bridging the talent gap in the rapidly evolving world of Generative AI. Through hands-on workshops,

immersive bootcamps, and bespoke corporate training led by industry experts, we are building the next generation of AI innovators.

Role Overview:

We’re looking for a Marketing Lead – Content & Social Media to own and grow The Gen

Academy’s content and social presence.

This is a hands-on role for someone who understands what makes great content work — from identifying the right topics and developing robust hooks to creating, distributing, and continually improving content based on performance.

You’ll own our content strategy across platforms and help build The Gen Academy into a recognizable brand in the AI and technology education space.

What You'll Own

Content Strategy

- Develop and own our overall content and social media strategy.
- Build content pillars, editorial calendars, campaigns, and platform-specific strategies.
- Identify interesting stories, ideas and trends across AI, technology and education.
- Turn workshops, courses, instructor insights and community conversations into
- compelling content.
- Develop repeatable content formats and series that can help grow the brand.

Social Media & Growth

- Own The Gen Academy's presence across channels such as LinkedIn, Instagram,
- YouTube and other relevant platforms.
- Understand platform-native content, trends, formats and distribution.
- Experiment continuously with topics, hooks, formats and creative approaches.
- Grow our audience, engagement and organic reach.
- Build a strong and consistent voice for the brand.

Content Creation

- Write strong social copy, posts, scripts, captions and educational content.
- Create or coordinate short-form videos, carousels, graphics, clips and other social assets.
- Repurpose long-form content, workshops and videos into multiple pieces of platform-native content.




- Work closely with instructors and the broader team to capture ideas and turn them into high-quality content.

Analytics & Experimentation

- Track content performance across channels.
- Understand what is driving reach, engagement, audience growth, traffic and registrations.
- Use data to continually refine the content strategy.
- Run experiments and quickly double down on formats and ideas that work.

What We're Looking For

- 2–4 years of experience in social media, content marketing, brand marketing or a related role.
- A strong portfolio of content you have personally created or helped grow.
- Excellent writing, storytelling and communication skills.
- Strong understanding of social platforms and what makes content perform.
- Good creative judgment and a strong visual/content sensibility.
- Comfortable creating content yourself — not just coordinating agencies or other teams.
- Comfortable with basic design and video tools such as Canva, CapCut, Adobe tools or equivalents.
- Familiarity with social media analytics and using data to make content decisions.
- Comfortable using AI tools for research, ideation, writing, repurposing and improving marketing workflows.
- Strong ownership mentality and ability to work independently.

We'd Especially Like Someone Who

- Is genuinely interested in AI, technology and education.
- Is naturally curious about what people are talking about online.
- Has a strong instinct for what makes someone stop scrolling.
- Can take a rough idea and turn it into polished content without needing detailed instructions.
- Moves quickly and is comfortable experimenting.
- Cares about both creativity and outcomes.
- Has grown a brand, creator account, community or social channel before.

What Success Looks Like

- You'll help us build a consistent content engine that:
- Grows The Gen Academy's audience and brand awareness.
- Produces high-quality content consistently.
- Increases engagement with our community.
- Drives awareness and registrations for our programs.
- Establishes The Gen Academy as a strong voice in AI and technology education.

This is a hybrid role based in Bengaluru and will involve working closely with the founders and broader team.

📌 Marketing Lead (Bengaluru)
🏢 The Gen Academy
📍 Bengaluru