We are seeking a high-performing Senior Lead - Sales/Marketing & Demand Generation to drive overall business growth for our IT Services & Consulting firm, with a specialized focus on Salesforce CRM solutions.

The ideal candidate will combine expertise in B2B lead generation, content marketing, outbound email strategies, and hands-on AI tools to build scalable pipeline engines, pitch value propositions, and convert enterprise tech prospects into long-term clients.

Key Responsibilities

- Pipeline & Lead Generation: Plan and execute multi-channel strategies to generate high-quality MQLs and SQLs specifically for IT consulting, cloud services, and Salesforce CRM projects.
- Pitching, Nurturing & Follow-ups: Lead the outbound outreach workflow. Craft high-converting pitch messaging, manage follow-up cadences, and build strong relationships with decision-makers (CTOs, CIOs, VPs of Tech/Ops).
- Content Marketing & LinkedIn: Create and publish thought-leadership content, case studies, whitepapers, and campaign copy across LinkedIn and industry channels to position our firm as a leader.
- Email Marketing & Outbound Automation: Design, segment, and run cold email campaigns and automated lead nurturing sequences to consistently convert cold contacts into sales calls.
- AI-Powered Sales & Marketing Efficiency: Hands-on integration of AI tools (e.g., ChatGPT, Claude, AI prospecting agents,



dynamic copy generators) into daily marketing and outbound sales workflows to maximize team productivity and boost pipeline ROI.
- Sales & Revenue Alignment: Work hand-in-hand with the sales team to ensure smooth lead handoffs, maintain continuous pipeline flow, and maximize deal conversion rates.

Desired Candidate Profile

- Experience: 6-10+ years of proven experience in B2B Demand Generation or Marketing within IT Services, Software Consulting, or Salesforce CRM environments.
- AI Expertise: Demonstrated hands-on experience leveraging contemporary AI tools for research, personalization, copy creation, and workflow automation.
- Outbound Mastery: Experience with LinkedIn Sales Navigator, email sequencing platforms (Lemlist, Apollo, Zoominfo, Hubspot, Mailshake, etc), and modern CRM tools.
- Communication Skills: Exceptional verbal and written English communication skills with a flair for business storytelling and persuasive pitching.
- Relationship Management: Proven track record in prospecting, account-based marketing (ABM), and managing executive relationships.

What We Offer

- Leadership opportunity to shape the revenue growth engine of a scaling IT consulting firm.
- Modern tech stack with active encouragement to test and deploy modern AI tools.

📌 Marketing Lead - Salesforce & IT Service & IT Consulting (Mumbai)
🏢 Optimumvalue Solutions
📍 Mumbai