Marketing Lead – Growth & Performance

WellM | Wellness-Tech | India & the Americas

Location: Gurgaon / NCR (Hybrid) | Experience: 4–6 years | Availability: Immediate joiners preferred | Compensation: Competitive base + high-performance incentives

About WellM

WellM (www.wellm.co) empowers wellness providers and organisations with cutting-edge technology, deep data intelligence, and structured frameworks — enabling them to deliver impactful, scalable wellness programmes that help people live healthier, happier lives.

Operating across India and the Americas, WellM is modernising wellness delivery with digital assessments, personalised journeys, outcomes dashboards, and AI-enabled engagement.

Role Overview

We're hiring a Marketing Lead – Growth to build and own the growth engine for WellM and our client wellness brands . You will drive performance marketing, funnel optimisation, and CRM-led lifecycle marketing across India and the Americas — working directly with the founders to convert marketing into measurable revenue outcomes.

WellM is an AI-first company — we build our own AI-powered CRM and marketing automation platform, 007 . We're looking for someone who embraces AI tools and AI agents as enablers, automates the repetitive, and multiplies their own productivity.

What You'll Do

Performance & Growth Marketing

• Design, execute, and scale paid acquisition campaigns across Google, Meta, LinkedIn, and emerging channels

• Own CAC, ROAS, and conversion metrics — build, test, and optimise full-funnel journeys

- Run structured growth experiments across social media, LinkedIn, Youtube, landing pages, creatives, audiences, and offers




- Understanding of creation of funnel through workshop delivery which leads to conversions
- Manage WellM clients presence on social media across mediums for a 360 marketing approach

CRM, WhatsApp & Email Marketing

• Build and optimise WhatsApp campaigns for lead nurturing, re-engagement, and retention (Interakt, Gupshup, or similar)

• Design email lifecycle journeys — drip sequences, newsletters, and automated retention workflows (HubSpot, Mailchimp, Klaviyo, Zoho, etc.)

- Segment audiences, build automations, and track performance through CRM tooling

AI-Powered Marketing (Core to This Role)

• Use AI tools and AI agents daily — for campaign creation, copy, analysis, automation, and reporting — to move faster and do more with less

• Work hands-on with 007 , our in-house AI-powered CRM and marketing automation platform, and help shape how it evolves

- Continuously experiment with new AI capabilities and bring the best of them into our marketing workflows

Data, Insights & Strategy

- Use analytics to monitor funnel performance, derive insights, and continuously improve ROI
- Partner with founders on positioning, GTM strategy, pricing experiments, and expansion plays
- Lead growth marketing for WellM and our client wellness brands with strategic cohesion





What We're Looking For

• 4–6 years of digital/growth marketing experience with proven, measurable results

- Deep hands-on expertise in performance marketing and funnel optimisation

• Strong understanding of AI is a must — comfort using AI tools and AI agents as everyday enablers, not a threat

- Working experience with WhatsApp and email marketing platforms and CRM automation

• Self-learner who picks up recent tools and technologies fast, without waiting to be trained

- Strong analytical mindset — you translate data into strategy and action

• Entrepreneurial mindset — you think like an owner, spot opportunities, and drive them to outcomes

- Experience with India and/or Americas audiences for creating sales funnel through client workshop delivery is a strong plus
- Passion for wellness or health-tech is an advantage

• Startup DNA: proactive, resourceful, fast-paced, and outcome-driven

What We Offer

- Direct collaboration with founders on high-impact growth initiatives
- Hybrid setup (office twice a week)
- Generous performance-linked incentives

• The opportunity to build a global growth engine from the ground up — for WellM and a portfolio of client wellness brands

• An AI-first workplace: work with cutting-edge AI tools and our own platform, 007

- Accelerated ownership, visibility, and learning

Join the Wellness-Tech Movement

- If you're ambitious, execution-driven, and excited to scale a global wellness-tech brand — this is your opportunity to make a meaningful impact. Apply now; we're moving fast.

📌 Marketing Lead - Growth & Performance (Gurugram)
🏢 WellM
📍 Gurugram