Department: E-commerce / Growth
Location: Pune (Narhe)
Experience: 8-12 Years (D2C/FMCG/Beauty & Personal Care preferred)

About the Role
We are looking for a agile and growth-oriented Head – D2C to lead and scale our Direct-to-Consumer business. This role will own the end-to-end D2C P&L;, drive revenue growth, optimize customer acquisition and retention, enhance website performance, and deliver a best-in-class customer experience. The ideal candidate has proven expertise in scaling D2C brands, driving digital growth, and building high-performing teams.

Key Responsibilities:
D2C Business Strategy
Develop and execute the overall D2C growth strategy aligned with business objectives.
Own the complete D2C P&L;, including revenue, profitability, and operational efficiency.
Build long-term growth plans to scale the brand across owned digital channels.
Identify new growth opportunities, customer segments, and product categories.

Website & Conversion Optimization
Own the performance of the D2C website (Shopify or equivalent platform).
Improve website conversion rate (CVR),



Average Order Value (AOV), and customer lifetime value (LTV).
Optimize the customer journey, checkout process, and user experience.
Work with Product, UI/UX, and Technology teams to implement website improvements.

Merchandising & Product Strategy
Plan product launches, bundles, offers, and promotional calendars.
Work closely with Brand and NPD teams on product assortment and pricing strategies.
Optimize product merchandising based on customer behavior and sales trends.

Analytics & Business Intelligence
Monitor business performance using dashboards and analytics tools.
Analyze traffic, conversions, revenue, customer cohorts, and retention metrics.
Present weekly and monthly business reviews with actionable recommendations.

Cross-functional Leadership
Collaborate with Brand, Performance Marketing, Supply Chain, Customer Support, Finance, Technology, and Product teams.
Lead and mentor the D2C team to ac

📌 HeadC (India)
🏢 Ghar Soaps
📍 India