Marketing Specialist – Full-Time
Location: Kochi, Kerala
Employment Type: Full-Time, On-Site
Salary: ₹20,000 – ₹30,000 per month
Organisation: Thanal Counselling Centre
About the Role
Thanal Counselling Centre is looking for a creative, analytical, and growth-oriented Marketing Specialist to join our team in Kochi.
The ideal candidate will be responsible for planning and executing our digital marketing activities, improving our online visibility, generating qualified leads, and strengthening the Thanal brand across digital platforms.
This is a hands-on role suited for someone who can combine performance marketing, SEO, content strategy, and data analysis to drive measurable growth.
Key Responsibilities
Plan, execute, monitor, and optimise Google Ads campaigns, including Search and other relevant campaign formats.
1. Manage and optimise Meta Ads across Instagram and Facebook.
2.Conduct keyword research and implement on-page and local SEO strategies.
3.Improve Google rankings for Thanal’s services and locations.
4.Manage and optimise Google Business Profiles for different branches.
5.Develop marketing strategies to increase enquiries, appointments, website traffic, and brand awareness.
6.Analyse campaign performance using tools such as Google Analytics, Google Ads, Search Console and Meta Ads Manager.
7.Track important metrics including CPC, CTR, conversion rate, cost per lead and return on advertising spend.
8.Conduct competitor and market research to identify recent growth opportunities.
9.Work with content creators, video editors, psychologists and other team members to develop effective campaigns.
10.Assist in planning content for Instagram, Facebook, LinkedIn, YouTube and the Thanal website.
11.Develop landing pages, campaign ideas, offers and marketing funnels for different services.
12.Monitor SEO performance and identify opportunities to improve organic traffic.
13.Prepare regular marketing performance reports and provide recommendations based on data.
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📌 Marketing Specialist (Kochi)
🏢 Thanal
📍 Kochi