Company Description CRY – Child Rights and You is India’s most trusted NGO dedicated to ensuring every child’s right to a happy, healthy childhood, regardless of gender, caste, or socioeconomic background. Founded in 1979 by Rippan Kapur, CRY focuses on enabling children to live, learn, grow, and play in safe and supportive environments.

Over more than four decades, CRY and its project partners have collaborated with parents and communities across 22 states in India to create lasting change in the lives of over 4.7 million underprivileged children. The organization combines grassroots engagement with advocacy and public awareness to advance child rights. CRY maintains an active presence on major social media platforms to engage supporters and share impact stories.

This role is responsible for :

- Building sustainable channels for Retail Donor Acquisition,
- Building and managing partnerships with retail brands, outlets, malls,
- Collaborating with Digital/e-commerce platforms, redemption/Loyalty point partners and
- other digital platforms to ensure regular inflow of retail donors through these partnerships.

This role will involve identifying potential retail partners (online/offline), working with communications team to develop marketing campaigns, and ensuring high-visibility collaborations that drive both donors/ funds and awareness for our cause.

Core Deliverables includes

1. Partnership Development : Identify, approach, and secure partnerships with retail businesses for fundraising tie-ups (e.g., donation at checkout, percentage of sales, redeem points and co-branded campaigns).
2. Business Development :



Research emerging retail trends and identify new partnership opportunities; prepare compelling partnership proposals and presentations; represent the organization at industry forums, conferences, and networking events; develop annual partnership pipelines and revenue forecasts.
3. Campaign Design : Work with Communications team and execute innovative fundraising campaigns with retail partners aligned with brand and cause objectives; monitor campaign performance and optimize results.
4. Relationship Management : Maintain strong relationships with retail partners and ensure ongoing engagement, timely communication, and campaign renewals.
5. On-Ground Activation : Coordinate in-store visibility and brand/cause messaging where applicable.
6. Collaboration : Work closely with marketing, communications, and creative teams to ensure campaigns are well-promoted and impactful.
7. Reporting & Analysis :. Track key performance indicators (KPIs) including - Number of recent retail partnerships; Revenue generated; Customer participation rates; Campaign conversion rates; Partner retention; Return on investment (ROI); Prepare monthly and quarterly performance reports.
8. Compliance & Documentation : Ensure all fundraising initiatives adhere to legal, ethical, and internal compliance standards, including documentation and agreements.

Education, Skills & Experience:

- Bachelor’s degree in Business Administration, Marketing, Fundraising, Sales, or a related field (Master’s degree preferred).

· 5–8 years of experience in business development, partnerships, fundraising, retail, or corporate alliances. · Proven track record of developing strategic partnerships and meeting revenue targets.

· Experience of working with retail brands, FMCG, banking, or consumer businesses is an advantage.

· Approach to explore different platforms for IP retail donation tie ups.

📌 Manager (Kolkata Metropolitan Area)
🏢 CRY - Child Rights and You
📍 Kolkata Metropolitan Area