Role Overview : The Head of Digital Marketing & Technology Operations will lead the Digital Pod at TantraEdu in Pune, spanning Performance Marketing, SEO, Web Development, Data Analytics, and AI operations. This role owns digital growth strategies, campaign attribution, automated Looker Studio dashboards, agency project management tool adoption, and person-independent technical SOPs.
Key Responsibilities
Digital Pod & Campaign Leadership : Own end-to-end digital growth strategies, channel allocations, and media planning across Google, Meta, and organic channels to hit conversion benchmarks.
Performance Marketing & Creative Testing : Govern campaign setups, bid strategies, budget pacing, and creative-performance feedback loops in close collaboration with the Creative Pod.
Analytics, Tracking & Attribution : Enforce accurate GA4, Google Tag Manager, Search Console, CRM integration, and multi-channel attribution setups to track customer acquisition costs (CAC).
Automated BI & Reporting Infrastructure : Replace manual Excel sheets with automated,



self-refreshing Looker Studio dashboards integrated with AI commentary to deliver decision-oriented insights.
SEO & Website Operations : Direct technical SEO audits, site crawlability, mobile responsiveness, and web development standards to ensure landing page conversion readiness.
MarTech & AI Workflow Automation : Build the agency’s marketing technology stack, deploying automated workflows (Zapier/n8n/Make) and prompt libraries for SEO, reporting, and campaign intelligence.
Agency ERP & Project Management Systems : Implement integrated project management platforms (Asana/ClickUp/Jira) with RAG status visibility, workload views, and SLA tracking to eliminate delivery bottlenecks.
Documentation, Governance & Team Leadership : Standardize process SOPs, centralize account access credentials, conduct digital skill gap reviews, and coach the Digital Pod team.
Key Result Areas (KRAs)
Campaign ROI & CPL Efficiency : Achieve client ac

📌 Head of Digital Marketing (India)
🏢 Tantraedu
📍 India