- You will have a firm grasp on product category metrics and forecast methodologies. You will spot the story in business trends, knowing the difference between data, fact, and insight.
- Lead and drive annual strategic marketing plans and promotional campaigns: You will conceptualize and execute the key brand campaigns to elevate brand visibility, drive brand equity and maximize sales opportunities. You will manage the marketing budget and all marketing activities for India (Above the line, below the line, PR, Media, Social and Digital- except Loyalty and Delivery channels.
- Deep insights into customers and their behavior across different cities and store formats: You will leverage these insights to develop the overall communication approach for the brand and sliced across cities and consumer segments.
- Develop & execute the annual product growth strategies: You would manage the entire product category and lead innovation that delivers on customer needs and drives business growth.
- Leverage customer and market understanding to recommend the optimum product range, positioning,



selling points, merchandising & packaging solutions, store assortment as well as pricing strategies for each category.
- Custodian of overall pricing approach and margin profile of the category.
- Identify and evaluate commercial opportunities & recent products based on brand fit, financial viability, and operational efficiency.
- Leverage consumer insights and analysis to drive better effectiveness and efficiency through consumer research and other activities.
- Competition and market analysis for the category that includes pricing and activities.

Context/ Scope of the position on various dimensions:
- Market Complexity- The Starbucks brand was launched in the country 10 years back. The caf market is highly competitive with large, organized players on one end and multiple boutique stores on the other. There are large domestic players, as well as the other MNC brands.
- Leadership Responsibili

📌 General Manager (Mumbai)
🏢 Starbucks
📍 Mumbai