The Role
We are hiring a senior operator to own marketing execution and the pipeline number.
The setup is straightforward. Our Head of GTM owns strategy: positioning, messaging, ICP, channel selection, and quarterly KPIs are defined and sharp. Channel specialists are already in place for paid ads, SEO, web, and outbound. What we need is the person in between — someone with deep, hands-on expertise across these channels who takes a quarterly brief and turns it into delivered pipeline.
We run two motions in parallel and you will drive execution across both: a sales-led enterprise motion (outbound, account-based campaigns, partner ecosystems, high-ACV deals) and a product-led self-serve motion (signups, activation, conversion to paid). The channels, funnels, and failure modes of these two motions differ, and you must be fluent in both.
This is not a project management role. A project manager tracks whether things got done; you will know whether they worked, why they worked, and what to do when they do not. When a campaign underperforms, you will diagnose it yourself — audience, offer, creative,



landing page, or sequencing — and you will have a backup plan before anyone asks for one.

How This Works
Each quarter, you will receive:
• The KPIs (e.g., weekly MQL targets, pipeline contribution, self-serve signups)
• The channels we are investing in and the rationale behind each
• The target accounts and personas
• The positioning, messaging, and core artifacts (benchmarks, case studies, two-pagers, reports)
From there, you own everything:
• Translating the brief into channel-level plans, budgets, and weekly execution
• Assigning work across the specialist team and holding the quality bar on everything that ships
• Deciding whether an asset, campaign, or sequence is valuable enough — and sending it back when it is not
• Instrumenting the funnel so you always know what is converting and what is leaking
• Diagnosing underperformance at the channel and campaign level, and rerouting

📌 Demand Generation Lead (India)
🏢 ContextQA
📍 India