Company Description
Zoomies Petcare Pvt. Ltd. is a fast-growing, clean-label pet nutrition brand redefining how India approaches pet health.We are building a new generation of pet food and treats for Indian pet parents. We believe pet food should be clearer, better and more honest and we use product truth, consumer insight and sharp communication to challenge category conventions.
We’re looking for ambitious professionals who can build markets from the ground up and grow with us.We move fast, value initiative, and reward performance.If you’re driven, strategic, and thrive on creating impact in competitive markets.
About the Role
We are looking for a sharp, consumer-obsessed copywriter who can make people stop scrolling—and then make them want to buy. You will write across Zoomies' consumer journey: Ad → Landing Page → Product Page → WhatsApp → Email → Social → Packaging → Campaigns.
The job isn't to write 'nice copy.' The job is to communicate a compelling reason to choose Zoomies.
Function: Brand Marketing
Experience: 1-4 Years
Industry:
D2C/Consumer/Performance Marketing
What You Will Do
1. Performance Advertising
Write copy for Meta ads, Instagram ads, Google ads, static ads, carousels, video ads, reels, UGC scripts, founder-led videos and influencer briefs.
Develop hooks, headlines, primary text, CTAs, scripts, product claims, comparison copy and offer communication.
2. Turn Product Features into Consumer Advantages
Translate product truths into memorable consumer-facing expressions.
Example: Instead of simply saying 'Made with 100% chicken breast', find the sharper reason-to-believe and communication angle.
3. Develop Multiple Creative Angles
Build problem, comparison, education, ingredient, value, identity, category-challenge and other creative territories.
Generate multiple distinct hooks and executions from one underlying consumer insight.
4. UGC & Video Scripts
Write scripts that sound like real people, not advertisements.
Work with UGC creators, influenc
📌 Creative Copywriter (Pune)
🏢 Zoomies
📍 Pune