Head of Marketing & Business Development

Industry: Scientific & Laboratory Infrastructure | Precision Manufacturing | Life Sciences Equipment

Location: Hyderabad, Telangana

Experience: 10 Years

Employment Type: Full-Time

Reporting To: Senior Business Leadership

Travel: Domestic & International travel as required

About the Opportunity

We are looking for an experienced Head of Marketing & Business Development to lead the complete marketing, demand generation and business development function for an established and rapidly growing B2B manufacturing business operating in the scientific and laboratory infrastructure sector.

The organization has an established market position, a strong customer base, a significant completed-project portfolio and an established presence across domestic and international markets.

The marketing and business development function is now being built for the next phase of growth. This is therefore a hands-on leadership opportunity for an individual who can combine strategic thinking with strong execution across brand building, digital marketing, lead generation, business development, partnerships, channel development and export-market expansion.

The successful candidate will own the function end-to-end and work closely with senior leadership, sales, product and operations teams to create a scalable commercial growth engine.

Key Responsibilities 1. Marketing Strategy & Brand Positioning

- Develop and execute the overall marketing strategy aligned with business and revenue objectives.
- Build a strong brand position within the scientific, laboratory and technical infrastructure markets.
- Define market segmentation, customer personas, positioning and messaging.
- Develop a consistent brand identity across digital, offline, institutional and international customer touchpoints.
- Strengthen the organization’s visibility among institutional buyers, pharmaceutical companies, biotechnology organizations, research institutions, distributors and other relevant customers.
- Support new-market entry and long-term brand-building initiatives.

2. Digital Marketing & Demand Generation

- Own the organization’s digital marketing strategy across website, SEO, SEM, social media, email marketing and performance marketing.
- Build a predictable lead-generation engine for domestic and international markets.
- Generate and nurture marketing-qualified leads in partnership with the sales and business development teams.
- Establish marketing automation, CRM and lead-tracking processes where appropriate.
- Monitor campaign performance, conversion rates, cost per lead and pipeline contribution.
- Continuously optimize marketing channels based on ROI and commercial outcomes.

3. Business Development

- Identify, develop and close new business opportunities across domestic and international markets.
- Build and manage a qualified business-development pipeline.
- Develop relationships with institutional buyers, OEMs, distributors, channel partners and strategic customers.
- Identify new geographies, customer segments and revenue opportunities.
- Work closely with senior leadership on proposals, commercial negotiations, deal structures and customer acquisition.
- Convert marketing-generated opportunities into measurable business outcomes.

4. Export Market Development

- Develop and execute strategies for international market expansion.
- Identify priority export markets based on market size, competition, customer demand and commercial potential.
- Identify and develop international distributors, agents and channel partners.




- Build relationships with international customers and institutional buyers.
- Represent the organization at international trade shows, exhibitions and industry events.
- Develop market-entry plans and measurable pipelines for priority international markets.

5. Strategic Partnerships & Channel Development

- Identify and establish strategic partnerships that can accelerate business growth.
- Develop distributor, dealer, OEM and channel networks.
- Evaluate potential partners based on market reach, capability, customer access and commercial viability.
- Manage partner relationships and establish performance expectations.
- Develop joint marketing and business-development initiatives with strategic partners.

6. Content, Product Marketing & Events

- Develop marketing collateral including product brochures, catalogues, presentations, case studies and technical content.
- Translate complex technical and industrial products into compelling value propositions for customers.
- Develop content targeted at technical, institutional and commercial decision-makers.
- Plan and manage participation in trade shows, exhibitions, conferences and industry events.
- Ensure events generate measurable brand visibility, qualified leads and business opportunities.

7. Market Intelligence

- Conduct market research and competitor analysis across domestic and international markets.
- Track industry trends, customer requirements, competitor positioning and pricing.
- Identify emerging market opportunities and potential new customer segments.
- Provide actionable market intelligence to senior leadership.
- Use customer feedback to influence product positioning, pricing, go-to-market strategy and business-development priorities.

8. Team & Function Building

- Build the marketing and business-development function from the ground up.
- Recruit, train and develop a high-performing team.
- Establish clear KPIs, scorecards and performance-management systems.
- Manage marketing and BD budgets and external agencies/vendors.
- Create a culture of accountability, creativity, commercial ownership and data-driven decision-making.

Key Performance Indicators

Performance will be evaluated through measurable outcomes including:

- Qualified business-development pipeline
- Revenue generated from BD-led opportunities
- Marketing-qualified leads
- Lead-to-opportunity and chance-to-conversion rates
- Export-market pipeline and revenue growth
- New distributors/channel partners acquired
- New strategic partnerships established
- Digital traffic, conversion and campaign performance
- Cost per lead / customer acquisition cost
- Trade-show and event ROI
- Brand visibility and market positioning
- Marketing budget efficiency
- Team productivity and capability development

Candidate Profile Essential Experience

- 10 years of professional experience in marketing, business development, commercial growth or a combination of these functions.
- At least 4–5 years in a senior marketing / BD leadership role.
- Strong experience in B2B marketing and business development.
- Experience in manufacturing, industrial products, capital goods, scientific products, engineering products or technical B2B businesses strongly preferred.




- Demonstrated track record of generating new business and closing commercial relationships.
- Experience developing distributors, channel partners or strategic partnerships.
- International/export market exposure is strongly preferred.
- Strong understanding of digital marketing, SEO/SEM, performance marketing and lead-generation systems.
- Experience building or scaling a marketing and/or business-development function.
- Experience managing marketing budgets, agencies and external partners.

Preferred Industry Background

Candidates from the following sectors would be particularly relevant:

- Laboratory furniture
- Laboratory equipment
- Scientific equipment / instrumentation
- Life-sciences equipment
- Pharmaceutical equipment
- Industrial / technical products
- Capital goods
- Precision engineering
- Cleanroom infrastructure
- Industrial furniture
- Engineering manufacturing
- B2B equipment and infrastructure

Educational Qualification

- Bachelor’s degree in Marketing, Business Administration, Engineering or a related discipline.
- MBA / PGDM in Marketing, Business or related field preferred.

Leadership Competencies The ideal candidate should demonstrate:

- Strong commercial and business-development orientation
- Strategic marketing capability combined with hands-on execution
- Strong understanding of B2B customer acquisition
- Ability to sell technical/industrial products through value-based positioning
- Strong negotiation and relationship-building skills
- International business and market-development orientation
- Data-driven decision-making
- Strong communication and executive presence
- Ability to build teams and processes from the ground up
- High ownership, accountability and entrepreneurial mindset

First-Year Priorities

First 30 Days

- Audit existing brand positioning, website, digital presence, customer segments and marketing assets.
- Assess current business-development pipeline and partnership opportunities.
- Develop a clear function-building roadmap.

First 60 Days

- Present the integrated marketing and business-development strategy.
- Establish brand, digital and lead-generation roadmap.
- Develop priority export-market and channel strategy.
- Finalize team and hiring requirements.

First 90 Days

- Launch key brand and digital initiatives.
- Activate lead-generation channels.
- Build a qualified BD pipeline.
- Initiate priority distributor and strategic partnership discussions.

First 6 Months

- Demonstrate measurable improvement in digital performance and qualified pipeline.
- Establish meaningful new business and partnership opportunities.
- Build stronger domestic and international market visibility.

First 12 Months

- Deliver agreed marketing and business-development targets.
- Establish a capable marketing and BD team.
- Build a sustainable lead-generation and partnership engine.
- Demonstrate measurable contribution to revenue and market expansion.

Location & Travel

Location: Hyderabad, Telangana

Work Arrangement: Full-time

Travel: Willingness to travel domestically and internationally for client meetings, trade shows, exhibitions, partner meetings and business-development activities.

The position carries significant ownership and autonomy and provides an opportunity to build and lead a high-impact marketing and business-development function within an established B2B manufacturing business.

Interested and qualified candidates may apply in confidence. All information shared during the recruitment process will be treated with strict confidentiality.

📌 Head of Marketing & Business Development (Lifesciences Equipment) (Hyderabad)
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📍 Hyderabad