Growth Marketing Lead – B2B / Global Workforce Solutions

Company: Linx

Location: India / Remote

Employment Type: Full-Time

Function: Marketing / Growth

About Linx

Linx helps companies build, hire and manage global workforces across 160+ countries.

We bring together workforce strategy, talent acquisition, Employer of Record (EOR), global payroll and compliance to help organizations expand internationally without managing multiple vendors.

We are looking for a highly hands-on Growth Marketing Lead who can help us build the Linx brand, generate demand and turn marketing activity into real business opportunities.

The Role

This is a builder role.

We are not looking for someone whose primary experience is managing agencies, coordinating vendors or creating marketing strategies for other people to execute.

You will be expected to personally take marketing from idea → creation → execution → measurement.

That means you should be comfortable writing the copy, creating the graphic, editing the video, building the campaign, publishing the content and analyzing the results yourself.

You’ll work closely with Linx leadership and sales to build a marketing engine focused on brand visibility, qualified conversations, opportunities and pipeline.

What You’ll Own

Content & LinkedIn

Own Linx’s LinkedIn presence and content calendar

Write compelling B2B posts and thought-leadership content

Turn business ideas, customer stories and market developments into engaging content

Create graphics and carousels using Canva or similar tools

Publish and optimize content based on performance

Help develop executive/founder-led content

Grow engagement with our target audience — not simply follower counts

Video

Create and edit short-form marketing videos

Turn interviews, conversations, product demonstrations and thought leadership into social content

Add captions, hooks, transitions and graphics

Work comfortably with tools such as CapCut, Canva or similar platforms

You do not need to be a professional filmmaker.

But you must be able to produce strong, polished B2B video content without depending on a separate video-editing team.

Demand Generation

Develop and execute campaigns targeting our ideal customers





Build account-based marketing campaigns

Create campaign messaging and creative assets

Develop landing pages and conversion journeys

Run email and lead-nurture campaigns

Support outbound sales campaigns with messaging, content and account-specific assets

Test new channels and continuously optimize based on results

Paid Marketing

Build and manage LinkedIn and other relevant paid campaigns

Develop audiences and targeting

Create campaign copy and creative

Monitor performance and optimize campaigns

Understand CAC, CPL, conversion rates and pipeline contribution

Website, SEO & AI Search

Write and optimize website content

Conduct keyword and competitor research

Improve on-page SEO

Develop blogs, landing pages and pillar content

Work with Google Search Console and analytics tools

Help position Linx for visibility across traditional search and AI-powered discovery

Sales Enablement

Work closely with sales to create:

Case studies

One-pagers

Presentations

Email campaigns

Customer success stories

Competitive positioning

Industry-specific messaging

Account-based sales collateral

Marketing and sales should operate as one revenue engine.

AI-First Marketing

We expect AI to be part of your everyday workflow.

You should be comfortable using AI to accelerate:

Research

Content development

Design

Video production

Campaign creation

SEO

Competitive analysis

Personalization

Marketing automation

We are looking for someone who understands how to use AI to allow one talented marketer to accomplish what previously required a much larger team.

What We’re Looking For

4–7+ years of B2B growth or digital marketing experience

Excellent writing and storytelling ability

Solid understanding of LinkedIn marketing

Ability to personally create professional graphics and marketing assets





Ability to personally edit short-form video

Experience with demand generation

Working knowledge of paid advertising

Practical SEO knowledge

Experience with email marketing and marketing automation

Comfortable working with CRM and analytics platforms

Strong understanding of conversion and funnel metrics

Highly proficient with modern AI tools

Comfortable working in a quick-moving entrepreneurial environment

Experience in HRTech, SaaS, staffing, RPO, EOR, payroll, professional services or B2B technology is highly desirable.

This Role Is NOT for You If…

You need a content writer to write every post.

You need a designer to create every graphic.

You need a video editor for every piece of video content.

You need an agency to launch and optimize campaigns.

You primarily want to manage marketing rather than do marketing.

We absolutely value strategy.

But at Linx, the person developing the strategy must also be capable of executing it.

What Success Looks Like

We don’t measure marketing success primarily by impressions, followers or likes.

We care about

The right people seeing Linx.

Qualified conversations being created.

Meetings generated.

Opportunities created.

Pipeline influenced.

Revenue generated.

You should be able to connect your marketing activity to measurable business outcomes.

Your First 90 Days

We expect you to quickly understand Linx, our customers and our market and begin executing.

By the end of your first 90 days, we want to see a repeatable content engine, stronger digital presence, active demand-generation campaigns, improved sales enablement and clear visibility into which marketing activities are generating qualified opportunities.

How to Apply

Please send us your resume — but your portfolio matters more.

Show us what you’ve personally created.

Send examples of

LinkedIn content you’ve written

Graphics you’ve designed

Videos you’ve edited

Campaigns you’ve launched

Landing pages you’ve created

- SEO work you’ve executed

And most importantly

Tell us what business results your work generated.

If you’re a builder who happens to be a marketer, we’d like to meet you.

📌 Growth Marketing Lead (Hyderabad)
🏢 Linx
📍 Hyderabad