Role: Group Account Manager - LinkedIn Creator Marketing

Company: Integrated digital-first media agency

Location: Basavanagudi, South Bengaluru

Full time, in-office role

Company: Leading Integrated Digital Media Agency.

We're an integrated digital-first media and marketing company, specialising in organic media, meme marketing, influencer partnerships, and content-led brand solutions. Operating at the intersection of culture, creators, and communities, we help leading consumer and digital-native brands drive awareness, engagement, and cultural relevance across social platforms. Through a vertically integrated ecosystem of proprietary meme networks, creator collectives, and owned media brands, we deliver scalable, content-first distribution models that combine strategy, storytelling, and organic reach to engineer attention at scale.

Within the company, the Creator Marketing vertical operates as an independent P&L;, running influencer and creator programmes for brands across categories. LinkedIn Creator Marketing is an established and growing capability within this vertical, focused on helping brands build meaningful presence with professional audiences through creator-led content on LinkedIn.

Role Overview

As Group Account Manager - LinkedIn Creator Marketing, you will lead and grow our LinkedIn creator marketing business. You will own key client portfolios and their growth, develop creator strategy, manage the team, build and expand our LinkedIn creator repository, and grow our relationships with key LinkedIn voices, being the senior voice in the room on everything LinkedIn.

This is not a support role. You will bring genuine, operational expertise in the LinkedIn creator ecosystem: what makes content travel on the platform, which creator formats work for professional audiences, and how brand integration on LinkedIn differs fundamentally from Instagram or YouTube. You will work closely with the VP of Creator Marketing and operate with significant independence.

The vertical is running. Your job is to scale it, deepen client relationships, and keep the quality of work sharp.

Why This Role Matters

LinkedIn Creator Marketing is one of the most underserved capabilities in the Indian agency ecosystem. Most brands post on LinkedIn but very few have a genuine creator strategy on the platform. We have a head start and the infrastructure to do this at scale. The person in this role will define what best-in-class LinkedIn creator marketing looks like, not just for our clients, but for how the industry thinks about the platform as a marketing channel.

You will have real ownership here. The relationships you build with clients and creators,



the campaigns you design, and the standards you set for the team will directly shape how we show up in this space. Your judgment matters and we will back it.

Key Responsibilities

Lead Client Relationships

● Own a portfolio of brand accounts seeking to build professional-audience presence on LinkedIn, acting as the senior point of contact across all creator marketing work.

● Understand each client's business, audience, and commercial objectives deeply, and translate them into creator strategies that deliver measurable outcomes.

● Build long-term trust through reliability, proactive communication, and consistently strong work.

● Identify and pitch opportunities to grow accounts through new creator formats, thought leadership programmes, and platform-native content strategies.

Drive LinkedIn Creator Campaigns End to End

● Plan and oversee creator-led campaigns on LinkedIn, from founder voice and executive thought leadership to category creator activations and B2B brand storytelling.

● Build and maintain a curated roster of LinkedIn creators across categories including business, technology, finance, HR, marketing, and sector-specific verticals.

● Match the right creators to the right briefs based on audience composition, content style, and campaign objectives, understanding that LinkedIn audiences behave differently from Instagram or YouTube audiences.

● Manage timelines, deliverables, and budgets across multiple campaigns running in parallel.

Guide and Develop the Team

● Lead and mentor the Account Managers and Associates working on LinkedIn Creator Marketing, helping them build genuine expertise in the platform and in professional-audience content strategy.

● Review work, give clear and direct feedback, and set a high standard for how campaigns are managed and how clients are serviced.

● Build internal knowledge resources, creator databases, playbooks, and case studies that make the vertical smarter over time.

Own Platform Intelligence and Commercial Growth

● Develop a sharp, current point of view on LinkedIn's algorithm, content formats, and creator economy, and bring it consistently to clients and to the internal team.





● Build and maintain a relationship with LinkedIn India's team to access platform insights, partnership opportunities, and product developments.

● Own the revenue target for the vertical, manage the pipeline accurately, and identify new business opportunities proactively.

What We're Looking For

● Deep, first-hand understanding of LinkedIn as a content and creator platform, not theoretical but operational. You know what makes content travel, which formats work, and how brand integration differs from other platforms.

● Proven experience managing creator or influencer campaigns from brief to delivery, with a genuine track record on LinkedIn specifically.

● Strong B2B marketing instincts. This role is about reaching professional audiences, which requires different creative and strategic thinking than consumer-facing platforms.

● Confident client-facing presence. You can lead a senior conversation, manage expectations, and build trust at the decision-maker level.

● Commercial ownership capability. Comfortable owning a revenue number and having commercial conversations with brand stakeholders.

● Strong negotiation skills with creators, talent managers, and brand teams.

● Experience guiding or mentoring junior team members.

● Excellent written and verbal communication. LinkedIn as a platform demands well-crafted professional communication, and the person leading this vertical needs to embody that.

Bonus Points If You Have

● Experience working with founder or executive personal branding programmes.

● Familiarity with LinkedIn's paid amplification and content whitelisting features.

● Exposure to B2B brands, SaaS companies, or professional-services categories.

● Existing relationships with LinkedIn creators in India.

Soft Skills

● Calm and organised, even when several campaigns are live at once.

● Proactive. You spot issues and opportunities before they need to be flagged.

● A natural relationship-builder with clients, creators, and the platform team alike.

● Genuinely curious about where LinkedIn is going and what professional-audience creator marketing will look like in three years.

Experience & Background

● 5 to 7 years of experience in creator marketing, influencer marketing, B2B content marketing, or account management, with at least 3 years of meaningful LinkedIn involvement.

● Background in agencies, media companies, or creator-led platforms is a strong plus.

● Prior experience leading client relationships and managing a team.

● A degree in marketing, communications, media, or a related field is welcome, but a strong track record matters more.

📌 Group Account Manager | LinkedIn Creator Marketing (Bengaluru)
🏢 Katapult
📍 Bengaluru