Company Description
Maison Luthra is a private couture house based in the foothills of Uttarakhand, India, focused on contemporary bespoke couture. The house brings together refined craftsmanship, cultural intelligence and a contemporary design approach to create highly considered, made-to-measure garments.

Role
Freelance Graphic Designer — Brand Identity
Location: Del
hi, India
Engagement: Freelance / Project-based

Role Description
Maison Luthra is looking for a Graphic Designer to work closely with the Creative Director on developing the visual identity of the house.
The role will focus on translating the brand strategy and creative direction into a cohesive and distinctive identity system across:

* Wordmark and typography
* Brand identity and visual system
* Graphic elements, motifs and supporting assets
* Print and digital brand applications
* Packaging and brand collateral
* Brand guidelines

The designer will be responsible for developing, refining and presenting design directions,



incorporating feedback, and ensuring consistency and precision across all brand touchpoints.

This is a brand identity role, not a social media design position.

Qualifications
* Strong foundation in graphic design, typography, layout and visual identity.
* Proven experience in developing or contributing to brand identity projects.
* Solid portfolio demonstrating refined, detail-oriented design work.
* Experience in fashion, luxury, culture, hospitality or other premium creative sectors is preferred.
* Proficiency in Adobe Creative Suite; knowledge of Figma is a plus.
* Ability to translate creative direction and strategy into a cohesive visual system.
* Strong attention to typography, proportion, composition and production details.
* Ability to work independently, respond to feedback and deliver within defined timelines.

📌 Freelance Graphic Designer (New Delhi)
🏢 Maison Luthra
📍 New Delhi