:

We have urgent opening for

Location - Surat

Experience - Minimum 3 Yr

Perfect for brands like Jewel Box, lab-grown diamond, gold, silver, or fashion jewelry

D2C.

1. Role: E-commerce Merchandiser — Jewelry

Mission: Make the online jewelry store feel like a premium showroom. Drive discovery, trust, and conversion for high-consideration purchases.

2. Key Responsibilities — Jewelry Specific

Range & Inventory

- Collection planning: Plan launches for Akshaya Tritiya, Diwali, Wedding season,

Valentine’s. Balance rings, earrings, necklaces, bracelets mix

- Stock by design: Track fast-moving SKUs like solitaires, mangalsutras. Avoid

OOS on bestsellers. Liquidate slow-moving CZ sets

- Pricing psychology: Set MRP with charm pricing ₹9,999 vs ₹10,000. Create

“under ₹25k”, “₹50k-₹1L” buckets. Manage gold rate fluctuations

Online Merchandising

- PDP perfection: 5+ images per SKU: hand shot, ear shot, scale shot, video,

certificate zoom. Size guide in mm/carat. Metal purity, stone details

- Category structure: Shop by: Metal Type, Stone Type, Occasion, Price, Gifting,

Collections like “Office Wear”, “Bridal”, “Lab-Grown”

- Trust building: Add BIS hallmark, IGI/GIA certs, 15-day return, lifetime exchange, EMI options above fold
- Bundling: “Complete the look” — ring + earring set. “Stack it up” for bracelets.

Wedding combo offers

Growth & Campaigns

- Visual calendar: Homepage banners for Karva Chauth, Navratri. Swap creatives every 15 days to keep site fresh
- Marketplace hygiene: Amazon/Flipkart A+ content, video, size chart, Q&A.; Win

Buy Box. Schedule LGD during Amazon Outstanding Indian Festival

- Analytics: Track CVR by price band, return rate by design,



“try at home” vs direct buy ratio. Metal price impact on sales
- WhatsApp commerce: Coordinate AiSensy broadcasts for new drops.

Segment: bought rings → show matching earrings

Ops & Coordination

- With: Photographers for model shoots, CAD designers for new SKUs, catalog team, ads team, warehouse for packaging
- Tools: Shopify/Jewelflow, Zoho Inventory, Gempix for 360 spins, Google

Analytics, Amazon Seller Central

3. Must-Have Skills for Jewelry

Core Jewelry-specific

Excel: Pivot, VLOOKUP Know carat, grams, purity, diamond grades

Majento Amazon backend Understand BIS, IGI, SGL certificates

CRO mindset Visual eye — flat lay vs model shot converts

Competitor tracking: CaratLane, Bluestone,Kalyan Gold rate impact on pricing

SEO: “lab grown diamond ring” keywords Low return rate via accurate sizing

4. KPIs for Jewelry Merchandiser

- Conversion Rate: Jewelry avg 0.8-1.5%. Target >2% with trust elements
- Avg Order Value: Lift via bundling. Jewelry AOV ₹8k-₹80k
- Return Rate: Keep <5%. High returns kill margins due to touch-ups
- Sell-through: >70% per collection in 90 days
- CTR on collection pages: “Engagement Rings” should be >4%

5. Sample Day in Life at Jewel Box Ahmedabad

- 10am: Check Majento — solitaires OOS after Shark Tank episode. Push warehouse to prioritize
- 12pm: Upload 12 new LGD pendants. Write titles: “1 Carat Lab Grown Diamond

Solitaire Pendant in 18k Gold”

- 2pm: Analyze last week: “Under ₹30k” earrings had 3.2% CVR. Create homepage slot + WhatsApp campaign
- 4pm: Gold up ₹400/10g. Update all gold SKUs via Zoho. Pause ads on heavy pieces till evening
- 6pm: Brief design team: Diwali banner — “Lab-grown, Planet-approved” with

📌 Ecommerce Merchandiser - Surat
🏢 Kaapro Management Solutions
📍 Surat