Company Description TruckGuru is a technology-driven logistics company that provides digital freight and Full Truckload (FTL) solutions across India. Since 2016, the company has helped businesses move goods efficiently by connecting them with verified truck owners and transport partners through its online platform.

TruckGuru offers instant truck booking, transparent pricing, real-time shipment tracking, and dedicated logistics support for a wide range of sectors, including FMCG, e-commerce, pharmaceuticals, engineering, chemicals, construction, automotive, textiles, and manufacturing. With an extensive fleet of vehicle types and pan-India coverage, TruckGuru is focused on making logistics simple, reliable, and customer-centric. The company emphasizes operational excellence, timely communication, and safe, on-time deliveries.

Role Description This is a full-time, on-site role for a Digital Marketing Strategist based in Vadodara.

The Digital Marketing

Strategist will be responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, email, and display. Daily activities include developing data-driven marketing strategies, performing market and audience analysis, defining campaign objectives and KPIs, and managing performance reporting and dashboards. The role involves collaborating with content creators and design teams to craft effective digital assets, overseeing SEO and SEM initiatives,



and managing marketing automation tools to support lead generation and brand awareness. The strategist will also monitor competitor activity, test new digital tactics, and recommend improvements to enhance ROI and overall digital presence.

Qualifications

- Strong skills in digital campaign strategy, including channel planning, audience segmentation, and performance optimization.
- Experience with search engine marketing and optimization, including keyword research, on-page SEO, and paid search management.
- Proficiency in social media marketing and advertising, including content planning, community engagement, and analytics.
- Ability to use analytics and reporting tools to track KPIs, interpret data, and provide actionable insights for continuous improvement.
- Experience with marketing automation, CRM platforms, and email marketing for lead generation and nurturing.
- Comfort collaborating with content, design, and sales teams to ensure cohesive brand messaging and campaign execution.
- Excellent written and verbal communication skills, with strong attention to detail and organization.
- Bachelor’s degree in marketing, business, communications, or a related field; relevant certifications (e.g., Google Ads, Analytics, Meta) are an advantage.
- Previous experience in logistics, transportation, or B2B services is beneficial but not mandatory.
- Ability to work on-site in Vadodara and adapt to a fast-paced, data-driven setting.

📌 Digital Marketing Strategist (Vadodara)
🏢 TRUCKGURU
📍 Vadodara