Digital Marketing Manager

Location: Delhi, India

Industry: Recruitment & Staffing

We are a quick-growing international recruitment and workforce solutions business with operations across the UAE, India, Greece, and Bulgaria . As we continue to expand our presence across multiple markets and industries, we are looking for an experienced and commercially minded Digital Marketing Manager to lead our marketing efforts, drive lead generation, and strengthen our brand presence across all regions.

This is a hands-on role for someone who combines strategic thinking with execution excellence. You'll be responsible for creating impactful marketing campaigns, generating qualified leads, managing a small creative team, and providing clear performance insights to senior leadership.

Responsibilities:

? Content Strategy

- Develop and execute content strategies across our UAE, India, Greece, and Bulgaria operations.
- Create market-specific campaigns tailored to different sectors, client segments, and candidate audiences.
- Ensure brand consistency while adapting messaging for local market needs.

? Social media & Paid Campaigns

- Manage and optimize paid campaigns across Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
- Oversee organic social media content and engagement strategies.
- Take ownership of campaign budgets, lead generation targets, and ROI performance.

? Outbound Marketing

- Build and manage email marketing campaigns, newsletters, and automated nurture sequences.
- Drive lead generation through WhatsApp marketing platforms such as WATI, Brevo, or similar tools.
- Continuously test, analyze, and improve conversion rates across outbound channels.

? Campaign Planning & Reporting

- Plan, launch, monitor, and optimize multi-channel marketing campaigns.
- Track KPIs, campaign performance, lead quality, and conversion metrics.




- Deliver weekly and monthly performance reports directly to senior leadership with actionable recommendations.

? Lead Pipeline & Handover

- Manage the marketing lead funnel from first touchpoint through to qualified lead.
- Ensure seamless handover of marketing-generated leads to recruitment and business development teams.
- Collaborate closely with sales and recruitment stakeholders to improve lead quality and conversion.

? Team Management

- Lead and coordinate a graphic designer and external freelancers/agency partners.
- Manage campaign timelines, priorities, and deliverables.
- Create efficient marketing processes that keep projects moving and deadlines on track.

What We're Looking For ✔️ Proven experience as a Digital Marketing Manager , preferably within B2B services, recruitment, staffing, HR solutions, or multi-market organizations.

✔️ Hands-on expertise with:

- Meta Ads Manager
- LinkedIn marketing and advertising
- Email marketing platforms (Brevo, Mailchimp, HubSpot, etc.)
- WhatsApp marketing tools (WATI or similar)

✔️ Strong people management skills with experience leading internal teams and external freelancers. ✔️ Data-driven mindset with the ability to interpret campaign performance and make informed optimization decisions.

✔️ Excellent organizational and project management skills with experience reporting to senior leadership.

✔️ Strong written and verbal communication skills.

Preferred Qualifications

- Bachelor's degree in marketing, Business, Communications, or a related field.
- Experience in recruitment, staffing, workforce solutions, HR tech, or professional services marketing.
- Familiarity with CRM systems and marketing automation tools.
- Experience managing multi-country or international marketing campaigns.

What We Offer

- Opportunity to lead marketing across multiple international markets.
- High visibility role with direct exposure to senior leadership.
- Ownership of strategy, budgets, and performance outcomes.
- A dynamic, entrepreneurial, and growth-focused work environment.

📌 Digital Marketing Manager (Delhi)
🏢 Matchworkers International
📍 Delhi