About the Role

We are looking for a Digital Marketing Engineer with 2–5 years of hands-on experience across performance marketing, SEO, marketing analytics, automation, lead generation, and AI-driven marketing.

The ideal candidate will combine strong digital marketing expertise with a technical, analytical, and data-driven mindset to drive customer acquisition, improve conversion rates, optimize marketing spend, and deliver measurable business growth.

Key Responsibilities

Performance Marketing

- Plan, execute, monitor, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Display, and ChatGPT Ads.

- Manage campaign budgets, targeting, bidding, audiences, creatives, and conversion tracking.

- Monitor and optimize key metrics including CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.

- Conduct A/B testing across audiences, creatives, landing pages, and campaigns.

- Identify opportunities to improve campaign efficiency, lead quality, and overall ROI.

SEO &
- Organic Growth

- Manage Technical, On-page, and Off-page SEO initiatives.

- Conduct keyword research, competitor analysis, search-intent research, and content-gap analysis.

- Monitor organic traffic, rankings, indexing, Core Web Vitals, technical health, and conversions.

- Conduct SEO audits and identify opportunities for website and content optimization.

- Collaborate with Content, Product, and Engineering teams to implement SEO improvements.

Analytics, Attribution &
- Reporting

- Set up and manage GA4, Google Tag Manager, Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.

- Build and maintain dashboards using Looker Studio, Power BI, Excel, or Google Sheets.

- Analyze the complete marketing funnel:

- Impression → Click → Lead → MQL → SQL → Opportunity → Customer





- Track and analyze ROI/ROAS, CAC, CPL, conversion rates, funnel performance, attribution, and channel efficiency.

- Identify trends, gaps, and opportunities and convert data into actionable optimization strategies.

- Prepare daily, weekly, and monthly marketing performance reports.

Lead Generation &
- Conversion Optimization

- Drive high-quality lead generation through paid and organic channels.

- Monitor lead quality and analyze MQL → SQL → Opportunity → Customer conversion.

- Work closely with Sales and Business Development teams to improve lead quality and conversion.

- Identify funnel drop-offs and recommend strategies to improve CRO and customer acquisition.

Marketing Automation &
- AI

- Build and optimize workflows for lead routing, reporting, alerts, campaign monitoring, data synchronization, and marketing operations.

- Work with automation platforms such as n8n, Zapier, and Make.

- Integrate CRMs, APIs, webhooks, and third-party marketing tools.

- Leverage AI tools such as ChatGPT, ChatGPT Ads, Claude, Gemini, Perplexity, and Copilot for research, content creation, campaign analysis, competitor research, data analysis, workflow automation, and marketing optimization.

Content &
- Creative Support

- Create or coordinate social media creatives, ad creatives, reels, short-form videos, thumbnails, and promotional content.

- Use tools such as Canva, CapCut, Adobe Express,



or similar platforms.

- Work with AI-powered creative tools to develop and test marketing assets.

Must-Have Skills

- Paid Advertising: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, ChatGPT Ads, Remarketing

- SEO: Technical SEO, On-page SEO, Off-page SEO, Keyword Research, SEO Audits, Core Web Vitals

- Analytics: GA4, GTM, Google Search Console, Conversion Tracking, Attribution

- Reporting: Looker Studio, Power BI, Advanced Excel/Google Sheets

- Automation: n8n, Zapier, Make, CRM Integrations, APIs, Webhooks

- Strong understanding of marketing funnels, lead generation, CRO, campaign optimization, and ROI

- Robust analytical, problem-solving, and communication skills

- Ability to work with data and marketing performance metrics

- Technical mindset with the ability to collaborate effectively with Product, Engineering, Sales, and Business teams

Good to Have

- Experience in SaaS, Technology, EdTech, FinTech, Travel/Hospitality, B2B/B2C, or high-volume lead generation

- Experience with AI-powered marketing and automation platforms

- Basic understanding of HTML, JavaScript, APIs, and website architecture

- Experience with CRM platforms such as HubSpot, Salesforce, or Zoho

- Experience with landing page optimization and conversion rate optimization

Qualifications

- Bachelor’s degree in Marketing, Engineering, Computer Science, Business, Data Analytics, or a related field

- 2–5 years of hands-on experience in Digital Marketing, Performance Marketing, Growth Marketing, or Marketing Analytics

- Proven experience in managing marketing campaigns and delivering measurable acquisition, conversion, and revenue outcomes

- Strong understanding of data-driven marketing and performance optimization

📌 Digital Marketing Engineer (Hyderabad)
🏢 Techdome
📍 Hyderabad