Company Description

Zoomies Petcare Pvt. Ltd. is a fast-growing, clean-label pet nutrition brand redefining how India approaches pet health.

We are building a new generation of pet food and treats for Indian pet parents. We believe pet food should be clearer, better and more honest and we use product truth, consumer insight and sharp communication to challenge category conventions.

We’re looking for ambitious professionals who can build markets from the ground up and grow with us.

We move fast, value initiative, and reward performance.If you’re driven, strategic, and thrive on creating impact in competitive markets.

About the Role

We are looking for a Creative Strategist who thinks like a marketer, behaves like a consumer psychologist and is obsessed with finding what makes people buy. At Zoomies, creative is one of our biggest growth levers. Your job is to understand why a pet parent should choose Zoomies, identify the strongest reasons to believe, turn them into compelling creative concepts, and continuously learn from performance data.

You will sit at the intersection of: Consumer Insight × Product × Copy × Creative × Performance Marketing.

Function: Growth

Experience: 2-6 Years

Industry: D2C/Consumer/Performance Marketing

What You Will Own

1. Creative Strategy

- Develop creative strategies for Meta, Instagram, Google, Amazon, quick commerce and other acquisition channels.
- Identify consumer problems, desires, objections and purchase triggers.
- Translate product USPs into strong consumer-facing communication.
- Develop creative territories, angles, hooks and concepts.




- Build a systematic creative testing roadmap rather than relying on random ideas.

2. Creative Testing

- Own testing across hooks, claims, consumer insights, product demonstrations, comparisons, problem/solution, testimonials, UGC, founder-led content, static ads, reels, carousels and offer-led creatives.
- Continuously answer: What worked? Why did it work? For whom did it work? What should we test next?

3. Performance Analysis

- Work closely with performance marketing to understand CTR, CPC, CPM, hook rate, thumb-stop rate, video retention, landing-page conversion, CAC, ROAS, new customer acquisition and creative fatigue.
- Do not merely report numbers—derive creative insights from them and turn those insights into the next creative hypothesis.

4. Creative Briefs

- Create clear, actionable briefs for copywriters, designers, video editors, UGC creators, influencers and production teams.
- Define Target Customer → Problem → Insight → Angle → Hook → Message → Proof → CTA → Execution.

5. Consumer Research

- Mine Amazon reviews, Instagram comments, Reddit, pet-parent communities, customer support conversations, competitor reviews, advertising and customer interviews.




- Find and use the language real pet parents actually use.

6. Competitor & Category Intelligence

- Track competitor positioning, launches, offers, claims, creative trends, ad formats and category conventions.
- Identify opportunities for Zoomies to communicate differently from the category.

What We Are Looking For

- Extremely curious about consumers and why people buy.
- Strong at identifying insights and turning them into sharp creative angles.
- Commercially minded and comfortable with numbers.
- Naturally valuable at generating and evaluating ideas.
- Obsessed with advertising and consumer brands.
- Comfortable testing, failing and iterating quickly.
- Able to distinguish a genuinely strong business idea from something that is merely 'creative'.
- Strong communicator who can give clear briefs and feedback.

Ideal Background

- 2–6 years in D2C brands, consumer internet, performance marketing, advertising agencies, creative strategy or growth marketing.
- Experience working with paid social and performance creative is strongly preferred.
- Pet-care experience is a plus, not a requirement.

What Success Looks Like

- You build a repeatable creative growth engine where Zoomies continuously discovers new customer insights → new creative angles → winning ads → scalable acquisition.
- The goal is not simply to produce more creatives. The goal is to systematically understand which messages make customers stop, believe and buy—and scale those learnings.

📌 Creative Strategist (Pune)
🏢 Zoomies
📍 Pune