About The Company

Unified Infotech is a globally recognized technology consulting and software development company with over 14 years of experience delivering innovative web, mobile, and enterprise solutions. We partner with startups, MSMEs, and Fortune-level enterprises across the USA, Europe, APAC, LATAM, the Middle East, and India to create digital products that solve complex business challenges and drive growth.

At Unified, work goes beyond delivering projects—it is about innovation, creativity, collaboration, and engineering exceptional digital experiences. We foster a culture that encourages curiosity, ownership, and continuous learning while empowering individuals to make meaningful contributions.

About The Role

We are looking for a creative and detail-oriented Content Writer with 2–3 years of experience to join our marketing team. The ideal candidate should have a strong passion for writing, storytelling, research, and digital content creation, with an interest in technology and software development.

The role involves creating engaging and informative content across multiple digital channels, including blogs, websites, social media, email campaigns, case studies, and marketing collateral. The candidate will work closely with the marketing and other cross-functional teams to develop content that supports brand awareness, audience engagement, SEO, and business growth.

Qualifications

Must Have

- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- 2–3 years of professional experience in content writing or content marketing.
- Excellent written and verbal communication skills.
- Solid writing, editing, proofreading, and storytelling abilities.
- Experience creating both long-form and short-form content.
- Basic to intermediate understanding of SEO and content optimization.
- Ability to research and write about technology-related topics.




- Ability to simplify complex concepts into clear and engaging content.
- Strong attention to detail and commitment to content quality.
- Ability to work collaboratively with cross-functional teams.

Preferred

- Experience working in IT Services, SaaS, Software Development, or a technology-focused organization.
- Familiarity with AI content tools and LLM-based tools.
- Basic understanding of Generative Engine Optimization (GEO) and AI search.
- Familiarity with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools.
- Experience writing content for international or B2B audiences.
- Basic understanding of content marketing and digital marketing practices.

Responsibilities

- Create high-quality, engaging, and original content for blogs, website pages, social media, email campaigns, case studies, whitepapers, eBooks, and marketing collateral.
- Translate complex technical concepts into simple, easy-to-understand content tailored to different audiences and digital platforms.
- Develop content that aligns with Unified Infotech's brand voice, messaging, and business objectives.
- Proofread and edit content to ensure accuracy, clarity, consistency, and grammatical correctness.
- Conduct research on technology, software development, digital transformation, and industry trends to inform content creation.
- Research target audiences, competitors, and relevant topics to identify new content opportunities.
- Stay updated with emerging technologies, industry developments, and content marketing trends to keep content relevant and innovative.




- Apply SEO best practices, including keyword research, metadata optimization, internal linking, and content structuring to enhance search visibility.
- Utilize AI-powered content tools for research, ideation, and optimization, ensuring content quality and alignment with company standards.
- Collaborate with marketing, design, sales, and other teams to support content needs for campaigns and business initiatives.
- Monitor content performance metrics using tools such as Google Analytics and SEMrush, and optimize content based on insights.
- Contribute ideas for new content formats, topics, and campaigns to enhance audience engagement and brand presence.

Benefits

- Flexible and employee-friendly work environment promoting work-life balance.
- Opportunity to contribute to a rapidly scaling global technology business.
- Competitive compensation aligned with industry standards.
- Exposure to diverse international markets including the USA, Europe, APAC, LATAM, Middle East, and India.
- Access to modern marketing technologies and AI tools to enhance your content creation skills.
- A collaborative culture that values creativity, innovation, and continuous learning.
- Opportunities to work closely with experienced marketing and technology professionals.
- Professional growth and continuous learning opportunities to advance your career.
- A workplace environment that encourages ownership, excellence, and innovation.

Equal Opportunity Unified Infotech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, gender identity, sexual orientation, age, disability, or any other protected status. We believe in fostering a workplace where everyone can thrive, contribute, and grow professionally.

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