To create a balanced merchandise assortment for retail stores based on consumer preference and brand image. The ideal merchandise mix for retail stores based on design selection, price grid, styling grid, and option plan should aim at maximizing full price sell-through at stores.
Job Context & Major Challenges
American Eagle is one of the worlds largest denim brands among youth and an upcoming brand in India. The aim is to position AE in India as the most exciting denim led lifestyle brand and appropriate the space of a cool dynamic brand for Young Indians. AE is established as a brand with true international credentials.
Major challenges
- Creating the appropriate merchandise grid for each store
- Buying as per the Brand, Market and trends
- Allocators challenge - achieving a higher full-price sell- thru, controlling inventory (optimum working),
- Competition mapping
- Maintaining Brand GP%
- Regional / Store visits - Quarterly
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Merchandise assortment plan for all stores1. Create appropriate buying plan for assigned category as per Sales targets
- Set ARP targets for product categories
- Create Option plan and conduct depth analysis
- Formulate Stock to Sale plan for a season - EOM / BOM
- Creating/Buying Flash Line as per the current trends for A+ Stores (Long term)KRA2Monthly Target setting for each category1. Breaking up of Monthly targets into product category
- Target Vs achievement
- Merchandise plan report
- Product performance L2LKRA3Inventory Management1. Ensure Ideal stock cover for each product category is maintained.
- Dormancy within specified norms
- Pullback within specified norms
- Sell thru reports on Excel for Week1, week2 sales
- Sell Through Report with visual ImageryKRA4Stock & sale plan1. Product category wise dispatch plan
- Planned Vs actual
- Allocation plan for each store as per dispatch plan and size wise analysis
- Tracking allocation vs actual dispatchesKRA5Market Intelligence1. Recent launches (competition product / window / schemes)
- Competition Mapping
- Training (Merchandise, Product & VM related)
- Estimation of market, product & design trendsKRA6Retail Design BriefDesigning a retail brief to Intl Team - Current Trends & learning of past seasonsKRA7Integration with space planningWorking in close co-ordination with retail planner & VM to align on merchandise & VM norms.