Experience: 4+ years

Industry Experience: B2B SaaS Sales – Mandatory

Employment Type: Full-time

Role Type: Individual Contributor + Team Management

Location: Kolkata

About the Role

We are looking for an experienced and highly driven SaaS Business Development Manager with 4+ years of proven experience in B2B SaaS sales.

The ideal candidate should have hands-on experience selling SaaS products, digital platforms, software solutions, or technology-led products to B2B clients and should be comfortable owning the complete sales cycle independently — from lead qualification and discovery calls to product demonstrations, negotiations, objection handling, and closing.

This is not a purely managerial role. The candidate will be expected to personally handle calls, conduct product demos, generate/qualify opportunities, negotiate with decision-makers, and close deals, while simultaneously managing and driving a business development/sales team toward its targets.

The candidate should also have a strong understanding of digital marketing concepts such as Google Ads, Meta Ads, SEO, lead generation, conversion funnels, and performance marketing, as the SaaS platform being sold is closely connected to digital marketing/business growth.

Key Responsibilities

1. End-to-End B2B SaaS Sales

- Own the complete B2B SaaS sales cycle from lead qualification to closure.
- Conduct discovery calls with prospects to understand their business requirements, challenges, and objectives.
- Personally handle sales calls, product presentations, online meetings, and product demonstrations.
- Clearly communicate the SaaS product's features, benefits, ROI, use cases, and business value.
- Identify decision-makers and build relationships with key stakeholders.
- Handle objections, negotiate commercials, and drive prospects toward closure.
- Follow up consistently with prospects and maintain a healthy sales pipeline.
- Achieve individual monthly, quarterly, and annual revenue targets.

2. SaaS Product Demonstrations

- Conduct compelling and customized SaaS product demos for B2B prospects.
- Understand the prospect's business before every demo and tailor the presentation accordingly.
- Translate technical/product capabilities into clear business benefits.
- Demonstrate how the platform can help clients improve their marketing, lead generation, sales, customer acquisition, or business performance.
- Work closely with product/technical teams when required to address complex client requirements.

3. Lead Conversion & Pipeline Management

- Qualify inbound and outbound leads based on business potential and buying intent.
- Maintain accurate sales pipelines and forecasts.




- Ensure timely follow-ups at every stage of the sales funnel.
- Track lead-to-demo, demo-to-proposal, proposal-to-close and overall conversion ratios.
- Identify bottlenecks in the sales funnel and implement strategies to improve conversions.
- Maintain accurate information in CRM systems.

4. Team Management & Execution

- Manage, mentor, and guide the assigned Business Development/Sales team.
- Set daily, weekly, and monthly activity and revenue targets.
- Monitor individual team performance and sales KPIs.
- Conduct regular pipeline reviews and sales performance meetings.
- Coach team members on prospecting, discovery calls, demos, objection handling, negotiations, and closing techniques.
- Help team members improve conversion rates and achieve targets.
- Lead by example by actively participating in sales calls and closures.
- Build a high-performance, target-oriented sales culture.

5. Digital Marketing Understanding The candidate must have a practical understanding of digital marketing and should be comfortable discussing the following with B2B prospects:

- Google Ads / Google Search Ads
- Meta Ads / Facebook & Instagram Ads
- SEO
- Lead generation
- Performance marketing
- Conversion funnels
- Landing pages
- Customer acquisition
- Digital campaign performance
- CPL, CPA, ROAS and other basic marketing metrics

The candidate does not necessarily need to be a hands-on digital marketing specialist, but must understand these concepts well enough to confidently sell a SaaS platform associated with digital marketing and business growth.

Mandatory Requirements

- 4+ years of relevant B2B SaaS sales experience.
- Strong experience in selling SaaS products, software platforms, digital products, or technology solutions.
- Proven experience in end-to-end sales and closing deals independently.
- Must have personally handled sales calls and product demos.
- Strong B2B sales and consultative selling experience.
- Experience selling to business owners, CXOs, founders, marketing heads, sales heads, or other senior decision-makers.
- Proven track record of achieving sales/revenue targets.
- Experience managing or mentoring a sales/business development team.
- Strong understanding of sales funnels, pipeline management, forecasting, and CRM.
- Good understanding of Google Ads, Meta Ads, SEO and digital marketing fundamentals.




- Excellent communication, presentation, negotiation, and objection-handling skills.
- Strong commercial acumen and ability to understand client ROI/business requirements.

Preferred Candidate Profile

We are looking for someone who is:

- Sales-driven and target-oriented
- Comfortable making and receiving a high volume of business calls
- Confident conducting SaaS demos independently
- A strong negotiator and closer
- Comfortable speaking with CXOs, founders, and senior management
- Able to understand a client's business problem and map it to a SaaS solution
- Capable of managing both individual sales targets and team targets
- Data-driven and comfortable working with sales KPIs
- Proactive in pipeline generation and follow-ups
- Solid at coaching and developing salespeople
- Comfortable working in a fast-paced SaaS environment

Key Performance Indicators (KPIs)

The selected candidate will be evaluated on:

- Individual revenue achievement
- Team revenue achievement
- Number and quality of qualified opportunities
- Demo-to-proposal conversion
- Proposal-to-closure conversion
- Overall sales conversion rate
- Average deal value
- Sales cycle duration
- New B2B client acquisition
- Pipeline value and accuracy
- Team productivity and target achievement
- Client retention/upsell opportunities where applicable

Education

- Bachelor's degree in Business, Marketing, Management, Technology, or a related field preferred.
- MBA/PGDM in Sales & Marketing will be an added advantage.

Experience That Will Be Highly Relevant

Candidates from the following backgrounds will be preferred:

- B2B SaaS companies
- Marketing SaaS platforms
- MarTech / AdTech companies
- CRM / Sales automation platforms
- Digital marketing SaaS
- Business automation software
- Analytics platforms
- Lead generation platforms
- Marketing technology platforms
- Cloud/software solutions
- Other B2B technology products with a consultative sales process

Candidates whose experience is primarily in traditional FMCG, retail, telecom, insurance, real estate, or non-SaaS sales without meaningful B2B SaaS experience may not be suitable for this position.

What We Are Looking For A hands-on SaaS sales leader who can sell, demo, negotiate, close, and lead.

The ideal candidate should not only know how to manage a sales team but should be capable of personally taking a prospect from the first conversation → discovery → demo → proposal → negotiation → closure.

If you have a strong track record in B2B SaaS sales, individual deal closures, SaaS demos, digital marketing solutions, and sales team management, we would like to hear from you.

📌 Business Development Manager (Kolkata)
🏢 Brands2be
📍 Kolkata