Digital Marketing Expert — Equity Only

Company: HiWox

Location: Remote / Hybrid | Preferred: Bhubaneswar

Commitment: Part-time | Founding Team | Equity-Based

About HiWox

HiWox is building a HealthTech and wellness platform focused on preventive healthcare, personalized wellness, health intelligence, and measurable transformation through 9 areas of wellness: Physical, Emotional, Intellectual, Social, Spiritual, Occupational, Environmental, Financial, and Sexual & Reproductive Wellness.

We are currently in the initial product testing and development stage and are looking for a digital marketing expert who can build HiWox's digital growth engine from the ground up.

This is an equity-only founding team prospect, with no fixed salary until we secure funding and stabilize revenue.

As a Digital Marketing Expert at HiWox, your primary responsibilities would include:

Develop and execute HiWox's end-to-end digital marketing and growth strategy.
Build acquisition funnels across Meta, Google, YouTube, LinkedIn, and other relevant channels.
Plan, launch, optimize,



and scale paid advertising campaigns.
Build landing pages, lead funnels, retargeting systems, email/WhatsApp campaigns, and conversion journeys.
Develop strategies for lead generation, customer acquisition, engagement, and retention.
Work closely with the branding and content team to convert content into measurable business growth.
Develop SEO and organic growth strategies around healthcare, wellness, preventive health, and the 9 areas of wellness.
Track CAC, CPL, conversion rate, ROAS, retention, funnel performance, and other key growth metrics.
Set up analytics, attribution, dashboards, pixels, tracking, and experimentation systems.
Use AI and automation to improve campaign management, research, content distribution, lead qualification, and reporting.
Continuously test new channels, creatives, messaging, audiences, and growth strategies.

Preferred Skills & Experience

3+ years of experience in digital ma

📌 Digital marketing expert (India)
🏢 PD Consulting
📍 India