About the Company

We are looking for a highly analytical and business-oriented D2C Business Analyst to drive insights and decision-making for Technosport's D2C business. The role will be responsible for analysing website performance, customer behaviour, merchandising effectiveness, marketing efficiency, inventory productivity, and overall business performance to identify growth opportunities and operational improvements. The ideal candidate should be comfortable working with large datasets, building dashboards, and translating data into actionable business recommendations.

About the Role The role will be responsible for analysing website performance, customer behaviour, merchandising effectiveness, marketing efficiency, inventory productivity, and overall business performance to identify growth opportunities and operational improvements.

Responsibilities

- Business Performance Analytics
- Own daily, weekly, and monthly D2C business reporting.
- Track and analyze key business metrics including Revenue, Orders, Traffic, Conversion Rate, AOV, Revenue per Visitor, and Customer Acquisition.
- Monitor business performance against targets and identify growth opportunities and risks.
- Website & Funnel Analytics
- Analyse the customer journey across Homepage, PLP, PDP, Cart, Checkout, and Purchase stages.
- Identify drop-off points and recommend actions to improve conversion rates.
- Monitor website engagement metrics including bounce rate, session duration, page views, and user behaviour.
- Merchandising & Product Analytics
- Analyse category, collection, and product-level performance.
- Track best-selling, slow-moving, and under performing products.
- Monitor search trends, zero-result searches, and customer browsing behavior.
- Support merchandising decisions through data-driven recommendations.

- Performance Marketing Analytics
- Analyze channel-wise traffic, revenue, CAC, ROAS, MER, and customer acquisition trends.




- Work closely with the performance marketing team to improve campaign effectiveness.
- Evaluate attribution and channel contribution to business growth.
- Inventory & Supply Chain Analytics
- Track stock availability, stock-outs, sell-through, and lost sales opportunities.
- Identify inventory-related business risks and recommend corrective actions.
- Support demand planning through sales and inventory insights.
- CRM & Retention Analytics
- Analyze repeat purchase behaviour, customer cohorts, retention rates, and customer lifetime value.
- Track performance of Email, WhatsApp, SMS, and loyalty initiatives.
- Support customer retention and reactivation strategies.
- Dashboarding & Reporting
- Build and maintain automated dashboards and reports.
- Publish weekly business reviews with key insights, risks, opportunities, and action plans.
- Ensure data accuracy and reporting consistency across stakeholders.

Qualifications

- 2–5 years of experience in E-commerce Analytics, Business Analytics, D2C Analytics, or Digital Commerce.
- Strong analytical and problem-solving skills.
- Advanced Excel and Google Sheets proficiency.
- Experience with Google Analytics (GA4).
- Experience with Shopify analytics.
- Working knowledge of Power BI, Tableau, SQL, Looker Studio, or similar BI tools.
- Understanding of D2C business metrics and e-commerce funnels.
- Ability to translate data into actionable business recommendations.
- Solid communication and stakeholder management skills.

Preferred Skills

- Experience in Apparel, Fashion, Sportswear, Footwear, Lifestyle, or Consumer Brands.
- Experience working with Shopify-based D2C businesses.
- Familiarity with Meta Ads, Google Ads, CRM platforms, and customer analytics.
- Understanding of merchandising, inventory planning, and e-commerce operations.
- Funnel Analytics
- Shopify analytics

Equal Opportunity Statement We are committed to diversity and inclusivity in our hiring practices.

📌 Business Analytics Manager (Bengaluru)
🏢 TechnoSport
📍 Bengaluru