Key Responsibilities:

- Develop comprehensive brand strategies from inception, defining positioning, purpose, personality, tone of voice, and messaging hierarchy for the brand.

- Conduct in-depth consumer and cultural research, including category mapping, competitor analysis, and social listening, to translate human insights into authentic and resilient brand narratives.

- Establish and maintain brand governance, owning the brand book and ensuring consistent execution of brand strategy across creative teams, founders, and agency partners.

Qualifications &

Skills Required:

- 8 - 12 years of experience in brand strategy, marketing, or a related field.

- Proven expertise in developing and implementing strategy frameworks.

- Strong research capabilities,



with a demonstrated ability to derive actionable insights from consumer and cultural data.

- Deep understanding of D2C and consumer markets.

- Excellent communication, presentation, and storytelling skills.

Why Join Us?

This is a unique prospect to shape the strategic foundation of multiple emerging consumer brands from the ground up. You will play a pivotal role in building the studio's brand infrastructure and ensuring the cultural credibility and market success of its ventures. If you are a strategic thinker with a passion for building brands and a desire to make a significant impact, we encourage you to apply.

📌 Branding Head (Gurugram)
🏢 Qrata
📍 Gurugram