Job Description:

Job Description

Title: Business Head – General Business (GB)

Reports To: CEO / MD
Location: Lucknow / Delhi

Target Industries / Segments Ultrasound, Patient Monitors, Syringe Pumps & Allied Medical Devices (Govt / GeM / Tenders)

Purpose

The Business Head – General Business should believe in MONEY NEVER SLEEPS and express complete belief in developing, implementing, and executing strategic business plans in the ₹100–200 Cr bracket. This role is
responsible for driving revenue through government procurement (GeM portal, state & central tenders), institutional sales, and channel management across the General Business product portfolio — including
ultrasound systems, patient monitors, syringe pumps, and allied devices.

Scope This role covers:

• Government business through GeM portal(SSMED rated 4.9/5 & #2 largest seller on GeM) , DGS&D; rate contracts, and state/central tenders
• Institutional and hospital sales (government & semi-government hospitals, medical colleges, ESI, railways)
• Distributor and channel partner management across geographies




• Sales team leadership and performance management
• Product portfolio: Ultrasound systems, Patient Monitors, Syringe & Infusion Pumps, and allied devices

Key Responsibilities
Strategic Planning & Business Development & P/L Responsibility
• Develop and execute short-term and long-term business strategies for the General Business (GB) vertical
• Identify and develop current markets, customer segments, and revenue channels in the govt/institutional space
• Set sales targets, KPIs, and accurate forecasting models for the GB portfolio
• Drive data-driven sales performance using CRM tools and AI-based analytics

Government Business & Tender Management

• Lead end-to-end tender management — identification, bid preparation, submission, and negotiation
• Manage and grow the company's GeM (Government e-Marketplace) portal presence and orders
• Build and maintain relationships with government procurement authorities

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