Key Responsibilities

Plan, execute, and optimise paid campaigns across Meta and Google Ads.
Monitor campaign performance and key metrics such as CPC, CTR, CPL, CPA, and ROAS.
Conduct audience research, targeting, retargeting, and A/B testing.
Analyse campaign data and identify opportunities for optimisation and growth.
Prepare performance reports and provide actionable insights.
Coordinate with creative and content teams to develop performance-driven ad creatives.
Conduct competitor and market research to improve campaign strategies.
Assist in tracking conversions, pixels, UTM parameters, and campaign analytics.
Stay updated with the latest trends, tools, and best practices in performance marketing.

About Company: Social Pill is an award-winning digital advertising agency based in Andheri West, Mumbai. We help businesses stay ahead with AI-powered solutions and Answer Engine Optimization (AEO), ensuring brands are discovered across AI-driven search platforms.

📌 Performance Marketing Executive in Mumbai
🏢 Social Pill
📍 Mumbai