The Works is a full-service advertising agency that solves business challenges through creative, strategic and performance-driven solutions. We work closely with brands to build impactful communication and marketing strategies that deliver measurable results. We are looking for an experienced, analytical and ownership-driven Senior Performance Marketer to join our growing Performance Marketing team.

As a Senior Performance Marketer, you will independently manage the strategy, execution, optimisation, tracking and reporting of performance marketing campaigns for multiple clients
You will be responsible for understanding business objectives, translating them into effective media strategies, managing advertising budgets and improving campaign outcomes across platforms such as Google Ads, Meta Ads and LinkedIn Ads
The role also involves independently managing tracking systems, resolving attribution issues, leading day-to-day client communication and guiding junior team members

Roles and Responsibilities
Develop performance marketing strategies based on client objectives,



target audiences, budgets, customer journeys and business KPIs
Independently plan, set up, execute and optimise campaigns across Google Ads, Meta Ads, LinkedIn Ads and other relevant digital platforms
Select appropriate campaign objectives, formats, bidding strategies and optimisation events based on the client’s business goals
Maintain a robust understanding of Meta and Google advertising algorithms and use platform signals effectively to improve campaign performance
Manage multiple client accounts and oversee day-to-day performance marketing requirements
Build campaign structures covering keyword strategy, targeting, audience segmentation, re-marketing, bidding and budget allocation
Manage campaign budgets effectively to improve return on advertising spend and support business growth
Analyse campaign performance and identify opportunities to improve lead quality, conversions, revenue, cost efficienc

📌 Senior Performance Marketer (India)
🏢 The Works
📍 India