QUALIFICATION : B.E / ANY OTHER DEGREE

GENDER : BOTH

EXP : FRESHER / 1 TO 2 YEAR EXPERIENCE

Role Summary

Key ResponsibilitiesBrand & Content Management
- Develop and maintain marketing materials including brochures, product catalogues, technical datasheets, and presentations
- Manage the company website content, social media pages (LinkedIn, Instagram), and digital presence
- Coordinate with design agencies or in-house teams for creative collateral aligned with brand guidelines
- Write and publish technical blog articles, press releases, and case studies

Lead Generation & Sales Support
- Identify and qualify leads through digital platforms, trade portals (IndiaMART, TradeIndia), and industry networks
- Coordinate with sales teams to prepare proposals, quotations, and client presentations
- Maintain and update CRM records with lead details, follow-up status, and prospect pipelines

Events & Exhibitions
- Coordinate company participation in trade fairs, industry exhibitions, and seminars (e.g., IMTEX, Quality Expos)
- Manage logistics for stall setup,



promotional material dispatch, and team coordination for events
- Capture post-event data including leads collected, meetings conducted, and follow-up actions

Market Research & Analysis
- Conduct market research to identify new industry segments, target customers, and competitive landscape
- Track competitor activities, pricing trends, and new product launches in relevant sectors
- Prepare monthly marketing reports with metrics on lead generation, campaign performance, and website analytics

Client Communication & PR
- Manage customer testimonials, feedback collection, and case study documentation
- Coordinate with key accounts for joint marketing initiatives and referral programmes

Qualifications & SkillsEducational Qualifications
- Bachelor's degree in Engineering (Mechanical / Electrical / Electronics) with MBA in Marketing, OR
- Bachelor's degree in Business Administration / Marketing with proven experience

📌 Digital Marketing Co-ordinator (Tiruvallur)
🏢 SANSEL INSTRUMENTS AND CONTROLS
📍 Tiruvallur