ABOUT THE ROLE

We are looking for a results-driven Performance Marketing Manager / Performance Ads Specialist to manage and optimise paid advertising campaigns across Facebook, Instagram, and Google Ads.

KEY RESPONSIBILITIES
- Plan, create, manage, and optimise performance marketing campaigns on Facebook, Instagram, and Google Ads.
- Develop paid advertising strategies to generate qualified leads, bookings, inquiries, and revenue.
- Set up and manage campaigns, ad sets, audiences, keywords, bidding strategies, and budgets.
- Conduct keyword research, audience research, competitor analysis, and market research.
- Create and test different ad creatives, copies, headlines, CTAs, and landing pages.
- Continuously monitor campaign performance and optimize campaigns to improve ROAS, ROI, CTR, CPC, CPL, CPA, and conversion rates.
- Manage daily and monthly advertising budgets effectively.
- Identify high-performing and underperforming campaigns and take corrective action.
- Perform A/B testing for ads, audiences, creatives, landing pages, and campaign strategies.




- Set up and monitor conversion tracking, pixels, events, and analytics.
- Analyse campaign data and prepare regular performance reports for management.
- Work closely with the sales and content/design teams to improve lead quality and campaign performance.
- Develop remarketing and retargeting campaigns to improve conversions.
- Keep up to date with changes in Meta Ads, Google Ads, Google Analytics, and digital advertising trends.
- Ensure campaigns follow advertising platform policies and best practices.
- Identify recent opportunities for customer acquisition and revenue growth.

KEY PERFORMANCE INDICATORS
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Campaign ROI
- Revenue Generated
- Advertising Budget Utilisation
- Overall Campaign Performance

WHAT WE OFFER
- Competitive salary based on experience and

📌 Performance Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 Faresplanet Travel
📍 Sahibzada Ajit Singh Nagar