Responsibilities
- Conduct keyword research and competitor analysis.
- Develop and implement on-page SEO strategies.
- Optimize website content, meta tags, URLs, and internal linking structures.
- Perform technical SEO audits and recommend improvements.
- Build and manage high-quality backlink campaigns.
- Implement and optimize AEO (Answer Engine Optimization) strategies to improve visibility in answer engines and featured snippets.
- Implement GEO (Generative Engine Optimization) strategies to improve brand visibility across AI-powered search and generative platforms.
- Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
- Track keyword rankings, traffic, and conversion metrics.
- Collaborate with content, design, and development teams to improve website performance.
- Stay updated with search engine algorithm changes, AI search trends,



and industry best practices.

Required Skills:
- 7+ years of experience in SEO and Digital Marketing.
- Proven experience in driving organic traffic for IT Services and SaaS businesses.
- Strong knowledge of On-Page, Off-Page, Technical SEO, AEO, and GEO optimization.
- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Understanding of HTML, CSS, and website optimization techniques.
- Knowledge of WordPress or other CMS platforms.
- Excellent analytical and reporting skills.
- Strong communication and teamwork abilities.

Employment Details
- Job Type: Full time, Permanent
- Experience: 7+ Years
- Location: Chennai

Work Location: In person

📌 SEO Specialist (Chennai)
🏢 Rytsense Technologies
📍 Chennai