Key Responsibilities:
Campaign Management:
- Plan content, prepare and manage social media calendar
- Plan, create, and manage campaigns on Google Ads and Meta (Facebook, Instagram).
- Conduct keyword research and selection for pay-per-click campaigns.
- Write compelling ad copy and design engaging ad creatives.
- Optimize campaigns for maximum ROI using A/B testing, bid adjustments, and audience targeting.

Analytics and Reporting:
- Monitor and analyze campaign performance metrics.
- Generate detailed performance reports and provide actionable insights.
- Utilize analytics tools (Google Analytics, Meta Insights, etc.) to measure campaign effectiveness.

Budget Management:
- Manage and allocate advertising budgets effectively.
- Track spending and ensure campaigns are within budget.
- Identify opportunities to scale campaigns based on performance.

Audience Targeting:
- Define and segment target audiences for precise ad targeting.
- Use audience insights and data to refine targeting strategies.
- Implement retargeting and remarketing campaigns to increase conversions.





Market and Competitor Analysis:
- Conduct market research to stay updated on industry trends.
- Analyze competitor strategies and identify opportunities for improvement.
- Adapt and implement best practices to stay competitive.

Collaboration:
- Work closely with the content team to ensure ad content aligns with brand messaging.
- Collaborate with the sales and product teams to align marketing efforts with business goals.
- Communicate campaign performance and insights with key stakeholders.

Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, specifically in e-commerce.
- Proven track record of managing successful campaigns on Google Ads and Meta (Facebook, Instagram).
- Solid understanding of digital marketing concepts and best practices.
- Proficient in using Google Analytics, Meta Business Suite, and other relev

📌 Digital Marketing Specialist (Bengaluru)
🏢 .Kreate
📍 Bengaluru