Plan, launch, and optimize paid advertising campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube & Performance Max)
- LinkedIn Ads
- YouTube Ads
- Other relevant paid media platforms
- Generate high-quality leads while maintaining low Cost Per Lead (CPL).
- Scale profitable campaigns with consistent ROAS.
- Conduct audience research, lookalike audience creation, retargeting, and funnel optimization.
- Perform A/B testing for creatives, landing pages, ad copies, and targeting.
- Set up and monitor Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Collaborate with the creative team for high-converting ad creatives and videos.
- Monitor daily campaign performance and optimize budgets.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with platform algorithm changes and digital marketing trends.
Required Skills:
- 2+ years of hands-on experience in Performance Marketing.
- Strong expertise in Meta Ads Manager.
- Solid knowledge of Google Ads.
- Experience with lead generation campaigns.
- Knowledge of GA4, Google Tag Manager, and Meta Pixel.
- Understanding of conversion tracking and attribution.
- Excellent analytical and problem-solving skills.
- Experience managing monthly ad budgets.
- Ability to independently scale campaigns.
Preferred Skills
- Experience in Education, EdTech, Healthcare, or Psychology industry.
- Landing page optimization.
- CRM integration experience.
- Copywriting for paid ads.
- Basic knowledge of Canva or creative strategy.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Qualified Lead Rate
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead-to-Admission Ratio