Key ResponsibilitiesDigital Marketing Strategy
- Develop and execute digital marketing strategies aligned with client objectives.
- Plan, manage, and optimize multi-channel marketing campaigns.
- Identify growth opportunities to improve brand visibility, customer acquisition, and engagement.
- Stay updated with industry trends, platform updates, and emerging digital marketing opportunities.

Content Marketing
- Coordinate with designers and stakeholders to develop high-performing creative assets.
- Ensure consistency in brand messaging across all marketing initiatives.

Social Media Management
- Manage and grow client presence across platforms such as Facebook, Instagram, LinkedIn, YouTube, and X.
- Develop content calendars and publishing schedules.
- Monitor audience engagement, respond to interactions, and build online communities.
- Analyze social media performance and recommend improvements.

Paid Media & Advertising
- Plan, launch, and optimize paid advertising campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads




- Conduct audience research, targeting, retargeting, and campaign testing.
- Manage advertising budgets and optimize campaigns to achieve target KPIs.
- Monitor campaign performance and provide actionable recommendations to improve ROI and ROAS.

Client Management & Reporting
- Manage multiple client accounts simultaneously while maintaining high service standards.
- Conduct client meetings, provide campaign updates, and communicate performance insights.
- Build solid relationships with clients and proactively identify opportunities for growth.
- Track and analyze key marketing metrics such as leads, conversions, cost per acquisition (CPA), return on ad spend (ROAS), engagement rates, and campaign performance.
- Prepare regular reports and present insights and recommendations to clients and internal stakeholders.

Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related

📌 Digital Marketing Specialist (Jaipur)
🏢 HRL Infotech
📍 Jaipur