About the Role:
Key Responsibilities:
Develop segmentation strategies based on user behavior, demographics, and engagement.

WhatsApp Marketing:
Develop and execute WhatsApp marketing campaigns using WhatsApp Business API, chatbots, and automation tools.

Create automated drip sequences, broadcasts, and personalized messages for customer engagement.

Optimize WhatsApp lead nurturing to drive conversions and re-engagement.

Analyze response rates, engagement, and conversion metrics to refine messaging strategies.

Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups.

Marketing Automation & CRM Integration:
Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards to track customer journeys and campaign performance.





Optimize lead scoring and segmentation models to improve funnel efficiency.

Required Skills & Qualifications:
Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools.

Hands-on experience in A/B testing, campaign analytics, and CRM integrations.

Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization.

Robust analytical and problem-solving skills.

Preferred Qualifications:
Experience with omnichannel automation.

Should have a Computer or IT background.

Experience working with WhatsApp chatbots and AI-driven automation tools.

📌 Marketing Automation Specialist (Vadodara)
🏢 Matrix Comsec
📍 Vadodara