Role Overview

We are looking for a seasoned Digital Marketing skilled to drive end-to-end performance marketing and campaign strategy for The Chopras. This is an individual contributory role, requiring hands-on expertise in planning, executing, and optimizing digital campaigns across platforms, with a strong focus on lead generation, content alignment, and ROI.

Key Responsibilities
- Own and drive the overall digital marketing and growth strategy across paid, organic, and owned channels including Meta, Google, LinkedIn, YouTube, and emerging platforms.
- Plan, execute, optimize, and scale lead generation campaigns to consistently deliver qualified leads and enrollment targets.
- Manage marketing budgets effectively, maximizing ROI, reducing CPL, and identifying cost-efficient growth opportunities across channels.
- Develop and execute organic growth strategies to increase brand visibility, website traffic, engagement, and lead generation without over-reliance on paid media.
- Lead SEO strategy and execution, including on-page optimization, technical SEO, content optimization,



keyword planning, backlink initiatives, and performance monitoring to improve organic rankings and traffic.
- Drive social media growth and engagement across platforms through audience development, community engagement, content amplification, influencer collaborations, and platform-specific growth initiatives.
- Align paid campaigns, organic content, SEO, and social media initiatives into a unified growth engine that supports business objectives.
- Collaborate closely with content, design, and product teams to build high-performing content funnels that attract, nurture, and convert prospects.
- Drive A/B testing, experimentation, and conversion rate optimization across landing pages, ads, creatives, messaging, and marketing funnels.
- Analyze campaign, channel, and funnel performance using GA4, dashboards, attribution models, and data visualization tools to generate actionable insights.

📌 Digital Marketing Specialist (Delhi)
🏢 The Chopras Global Holdings
📍 Delhi