Location: Mumbai (Hybrid - Work from Office & Remote)
Company: Sawai Fragrances LLC, USA
Employment Type: Full-Time

About the Company

Sawai Fragrances LLC is a legacy fragrance company with over 60 years of expertise in fine perfumery. The company owns and manages Eze Perfumes (luxury, vegan, Gen Z-focused fragrances) and Merve Perfumes (premium, artisanal fragrances for men and women). Our mission is to redefine modern luxury through high-quality, cruelty-free scents and strong global brand storytelling.

We are seeking a proactive and creative Social Media Executive / Manager to strengthen our digital presence, drive engagement, and support brand growth across global markets, with a solid focus on the US audience. This role is ideal for someone passionate about luxury beauty, content creation, and performance-driven social media marketing.

Key Responsibilities

1. Social Media Management & Content Creation
- Plan, execute, and manage a monthly content calendar for Instagram, Facebook, TikTok, YouTube, Pinterest, and X (Twitter).
- Create high-quality reels, stories, carousels,



short-form videos, and static posts aligned with brand guidelines.
- Conceptualize and coordinate influencer collaborations and UGC campaigns.
- Write compelling captions, ad copies, and post descriptions tailored to each platform’s audience and format.

2. TikTok Strategy & Growth
- Develop and execute a dedicated TikTok content strategy to drive reach, retention, and follower growth.
- Demonstrate strong understanding of TikTok content formats, trends, hooks, and the creator ecosystem.
- Track and analyze TikTok-specific metrics including views, watch time, retention rate, CTR, saves, and engagement.
- Stay updated with US TikTok trends, especially in beauty, fragrance, skincare, and lifestyle categories.
- Collaborate with creators and influencers to produce high-performing native TikTok content.

3. Brand Growth & Community Engagement
- Monitor and analyze overall social media perfor

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