Social Media Marketing Specialist (Europe Market)

Company: PanJourney

Job Type: Full-time
Experience: 1-4 Years

About PanJourney

PanJourney is an AI-powered travel platform helping travelers discover hotels, destinations, and unique travel experiences across Europe and worldwide. We are expanding our presence in the European market and are looking for a talented Social Media Marketing Specialist to build brand awareness, grow our online community, and drive website traffic and bookings.

Job Summary

Key ResponsibilitiesSocial Media Strategy
- Develop and execute social media strategies targeting the European travel market.
- Manage and grow PanJourney's presence on Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, and X (Twitter).
- Create monthly content calendars aligned with seasonal travel trends, holidays, and campaigns across Europe.
- Increase brand awareness, engagement, and organic website traffic.

Content Marketing
- Create engaging travel-related content, including posts, reels, stories, carousels, and short-form videos.




- Write compelling captions and travel content for European audiences.
- Coordinate with designers and video editors to produce high-quality creative assets.
- Stay updated with social media trends, platform changes, and viral content opportunities.

Community Management
- Engage with followers, respond to comments and messages, and build an active travel community.
- Manage online reputation and encourage user-generated content.
- Collaborate with travel influencers and content creators across Europe.

Performance & Analytics
- Monitor engagement, impressions, follower growth, CTR, website traffic, and conversions.
- Analyze campaign performance using Meta Business Suite, Google Analytics 4 (GA4), LinkedIn Analytics, and other reporting tools.
- Optimize campaigns based on insights and audience behavior.
- Track competitor activities and recommend current growth opportunities.

Required Skills:
- 1-4 years of experience in Soc

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