Role Purpose

The Performance Marketing & E-Commerce Manager will be responsible for driving end-to-end digital revenue growth across all online channels including Amazon, Flipkart, FirstCry, Myntra, website, quick commerce, social commerce, and future international marketplaces.

The role will own customer acquisition, digital sales growth, marketplace management, campaign performance, website conversion optimization, analytics, customer retention, and digital profitability.

The objective is to transform Wudly into a leading omnichannel toy and learning products brand with scalable digital revenue engines.

Key Responsibilities

A. E-Commerce Business Management

Marketplace Management

Manage complete marketplace business operations.

Own Amazon, Flipkart, FirstCry and future marketplace performance.

Optimize product listings and catalog management.

Manage pricing and discount governance.

Improve Buy Box performance.

Monitor product rankings and visibility.

Manage marketplace promotions and events.

Website Revenue Growth

Drive D2C website sales.

Improve website conversion rates.





Optimize customer journeys.

Implement upselling and cross-selling mechanisms.

Manage landing pages and promotional campaigns.

New Channel Expansion

Evaluate and launch:
Quick Commerce

International Marketplaces

Social Commerce

B2B Digital Channels

B. Performance Marketing

Paid Advertising

Manage Meta Ads.

Manage Google Ads.

Manage YouTube campaigns.

Manage Amazon Ads.

Manage Marketplace Advertising.

Campaign Planning

Develop monthly campaign calendars.

Build product launch campaigns.

Design seasonal campaigns.

Execute festive sale strategies.

Budget Management

Manage digital marketing budgets.

Optimize Return on Ad Spend (ROAS).

Reduce Customer Acquisition Cost (CAC).

Improve Marketing ROI.

C. Customer Acquisition & Retention

Acquisition

Generate qualified traffic.

Increase recent customer acquisition.

Build customer databases.

Improve lead generation f

📌 Performance Marketing (Nikol)
🏢 CRIO TOYS
📍 Nikol