Job Title: Influencer Marketing Manager

Experience: 5-8 Years

Location: Ahmedabad (On-Site)

About the Role

Key Responsibilities

Strategy & Campaign Management

Develop and execute comprehensive influencer marketing strategies aligned with business and brand objectives.

Plan, manage, and optimize influencer campaigns across Instagram, YouTube, TikTok, X (Twitter), and emerging social media platforms.

Identify opportunities to leverage influencer partnerships for product launches, brand awareness, customer engagement, and sales growth.

Establish campaign goals, KPIs, and performance benchmarks.

Influencer Relations & Partnerships

Build and maintain solid relationships with influencers, content creators, agencies, and talent managers.

Identify, evaluate, and onboard influencers that align with the brand’s target audience and values.

Lead negotiations, contracts, and partnership agreements with influencers and agencies.

Manage long-term influencer relationships to maximize brand advocacy and campaign effectiveness.

Team Leadership & Collaboration





Lead and mentor the influencer marketing team, ensuring efficient execution of campaigns.

Collaborate closely with Creative, Performance Marketing, Social Media, E-commerce, Product, and Brand teams.

Guide content creation strategies to ensure influencer-generated content aligns with brand guidelines and campaign objectives.

Coordinate cross-functional efforts for seamless campaign execution.

Analytics & Performance Optimization

Monitor and analyze campaign performance metrics including reach, engagement, conversions, ROI, CAC, and ROAS.

Generate detailed campaign reports and present actionable insights to senior management.

Continuously optimize influencer selection, content strategy, and campaign performance based on data-driven insights.

Stay updated with platform algorithms, influencer trends, and industry best practices.

Budget & Compliance Management

Manage influencer marketing budgets and ensure

📌 Influencer Marketing Manger (Ahmedabad)
🏢 BabyOrgano
📍 Ahmedabad