Performance Marketing & E-Commerce Manager

Location: Nikol-Kathwada, Ahmedabad
Salary: ₹50,000 - ₹60,000 per month

Job Summary

Key ResponsibilitiesE-Commerce Management
- Manage Amazon, Flipkart, FirstCry, Myntra, and other online marketplaces.
- Optimize product listings, catalog management, pricing, and promotional activities.
- Drive D2C website sales and improve conversion rates.
- Implement upselling and cross-selling strategies.
- Explore and launch new channels such as Quick Commerce, Social Commerce, and International Marketplaces.

Performance Marketing
- Manage Meta Ads, Google Ads, YouTube Ads, Amazon Ads, and Marketplace Advertising.
- Plan and execute product launch, seasonal, and festive campaigns.
- Monitor and optimize ROAS, CAC, and marketing ROI.
- Manage digital marketing budgets effectively.

Customer Acquisition & Retention
- Increase website traffic and customer acquisition.
- Develop loyalty programs and improve repeat purchase rates.

Analytics & Reporting
- Track key metrics including Revenue, Traffic, Conversion Rate, ROAS, CAC, AOV,



and Customer Retention.
- Prepare weekly and monthly performance reports.
- Analyze customer behavior, product performance, and campaign effectiveness.
- Support revenue and demand forecasting.

Agency & Cross-Functional Coordination
- Coordinate with agencies, developers, SEO partners, and marketplace consultants.
- Work closely with Product, Sales, Supply Chain, Finance, and Customer Support teams.

Qualifications:
- MBA in Marketing, E-Commerce, Digital Business, or related field preferred.
- Graduate with robust digital commerce experience.

Experience Required
- 5-8 years of experience in Performance Marketing and E-Commerce.
- Experience managing ₹5 Crore+ annual advertising budgets.
- Proven experience in scaling D2C brands and marketplace businesses.

Preferred Industry
- Toys
- Kids Products
- FMCG
- Consumer Goods
- D2C Brands
- Lifestyle Brands

Required Tools
- Amazon Seller Central
- Flipkart Se

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