- Proactively engage with customers, identifying their needs and preferences to suggest suitable
- Demonstrate expert product knowledge about gemstones, diamonds, gold, jewelry making
- Effectively present and promote our unique selling points and brand story.
- Utilize sales techniques and strategies to maximize sales opportunities and average transaction value.
- Participate in sales training and development programs to enhance product knowledge and sales skills
- Identify the "why" behind the purchase (e.g., an apology, a graduation, or a 20th anniversary) to suggest pieces that carry the right emotional weight.
- Confidently address concerns regarding price, stone quality, or durability without being pushy
- Explain how Cut, Color, Clarity, and Carat weight interact to determine a diamond’s value and brilliance.
- Understand the differences between 14k vs. 18k gold, platinum, and silver, including their durability and hypoallergenic properties.
- Advise clients on how to clean and store specific stones (e.g.,



explaining why ultrasonic cleaners are protected for diamonds but can damage emeralds or opals).
- Master the transition from admiration to purchase, often involving sensitive discussions about financing or custom alterations.
- Accurately process sales transactions, handle payments, and provide customers with receipts.
- Consistently meet and maintain sales performance metrics as established by management.

Store Operations
- Be vigilant about items on display to prevent theft.
- Ensure that lighting is perfectly positioned to catch the facets of the stones and that displays are free of fingerprints.
- Participate in "open and close" counts where every single item is scanned and verified daily.

Customer Service
- Build rapport with customers to foster loyalty and repeat business.
- Keep notes of what a regular client liked so they can be attended better for future visits
- Schedule "Check and Clean" appointments to maintain the jewelry and keep the brand top-o

📌 Senior Sales Executive (South Delhi)
🏢 Laxmi Narayen Diamond
📍 South Delhi